Aesthetic Marketing Podcast

Most of us are already creating videos for our Instagram or Facebook accounts, but are you also publishing them on your YouTube channel? I know, adding a new social media channel into your online marketing strategy sounds overwhelming, but it doesn’t have to be and if you’re not on the 2nd largest search engine in the world you’re missing out on an opportunity to attract more patients/clients.  Today I’m going to teach you 6 simple strategies that takes little time but will help to grow your followers on YouTube. These strategies aren’t intended to turn you into the next YouTube sensation. The intention is to create an easy system for you to expand your online marketing efforts so you can grow an overall larger social media following. These 6 strategies include:   Strategy #1: Re-purpose your existing videos. Strategy #2: Add a video library to your website. Strategy #3: Include your YouTube link in your email signature. Strategy #4: Reference your cornerstone videos across other marketing channels. Stra

Do you have a system of process in place that measures the return on your investment for your online marketing efforts? If not, you’re not alone. Most marketers don’t even know how to measure their ROI. In fact, a recent study conducted by Social Media Examiner found that only 48% of marketers said they were able to measure the return on my investment for my social media activities.  On today’s episode, I’m going to share with you 1 simple question that is going to help you to figure out what’s working, what isn’t, and what you need to invest more in so you can scale and grow your aesthetic business even further.   You can see the full show notes at www.MilanMarketingAndMedia.com/23

Instagram makes adding a Story extremely easy. You add your photo/video, add some text, stickers, and voila! But acquiring new patients/clients from your Instagram Stories…that’s unheard of! Or is it?!? Today, on the Aesthetic Marketing Podcast, I interviewed my friend Stephanie Klinger, a.k.a. The Rebel Boss. We chat about some of the most common mistakes she sees people making on Instagram Stories, her Post-It Methodology that she uses to create deeper engagement, and her 4 Story Frameworks she uses over and over again that literally drives revenue back into her business! This interview is packed with so much actionable, value! By the end, you’re going to re-think your entire Instagram Stories strategy!   For the full show notes, visit my website www.MilanMarketingAndMedia.com/22

One of the challenges with being a plastic surgeon, dermatologist, or aesthetic provider is that the path to growing your practice isn’t always so clear. Questions such as, “Why isn’t my website converting, are my social media efforts working, & how can I acquire more patients/clients to grow my business?” are persistent across any stage of your business.   So, I’ve created a solution! My “Power Coaching Sessions”, are designed to help aesthetic providers, just like yourself, who are seeking a roadmap that details how to take your business to its next level.   In today’s episode I’m going to explain to you: What a Power Coaching Session is and what it Looks Like How you can benefit, and How oftentimes, 1 Power Coaching Session is all you need to start moving the needle in your business goals.

One of the most important lessons I’ve learned in business is that the only way to reach your next level is by setting goals. Goal setting is one of the most important skills you need to master in your aesthetic business.   This week I’m going to teach why goal setting is important and how to use my 6 pillars of online marketing framework to reach your goal and propel your business to its next level.

This week I sit down with one of the leading Instagram experts – Sue B. Zimmerman – to discuss her 4-neighborhood methodology to Instagram marketing, how she uses Instagram with intention to grow her business, and so much more!

Your brand is so much more than just your logo. Your brand is what sets you apart, what makes you unique, compared to your peers. In today’s episode I’m going to explain to you: What a brand is and how you should be thinking about it. The 3 ingredients you need in order to make your business a brand that your patients/clients will remember, and I’m going to provide you with some examples and exercises you can do to start to develop your brand. You can find the show notes which include the resources and examples I mention in today's episode by visiting https://www.MilanMarketingAndMedia.com/18

This week we continue with Part 2 of my Behind the Scenes Look at My Instagram Audit. This week I’m going to show you exactly what Instagram’s native insights are saying about what content is resonating with my audience. I’ll reveal my observations and conclusions of my social audit. I have a sneak suspicion that my big realization may just be the same realization you’ve been searching for to get better results with your social media strategy.

How often do you take the time to perform a social media audit? I think most of us look at the number of likes and new followers. And that’s about it. But that’s like looking at the small picture. And it really tells us very little as to what’s happening.   In order for us to see if our social media efforts are working, we need to look at the big picture. So on today’s podcast episode, I’m going to give you a behind the scenes look as to how I analyze my social media efforts. I’m going to walk you through my social media audit for quarter 1 of 2019.   I want to show you what this process looks like in action because it’s one thing to talk about it, to intellectually understand it, but it’s entirely different when you see it in action. My hope is to be able to show you how easy it is and provide you with a process which you can then apply to your own business so you start to see better results with your social media strategy.

One of the reasons aesthetic providers don’t fully embrace online marketing is because it conjures up images of a high pressure used car salesman. And if you’re a medical provider, such as a plastic surgeon or dermatologist, there’s also the question of ethics when it comes to online marketing.   But the truth is, you can (and should) use online marketing to promote your business ethically. In today’s podcast episode, I’m going to walk you through some of the obstacles with marketing your practice or business ethically that I hear from aesthetic providers and then offer some solutions.

It’s no secret, the launch of IGTV back in June 2018 was dismal. However, recently they rolled out with a new update which has resulted in the number of people using IGTV to SKYROCKET! I think we’re in the infancy stage of a powerful new marketing vertical.   So, today I’m going to explain to you: The problems IGTV had when they first rolled out, How this new update they released is combatting those problems, and Why now’s the time to start thinking about your IGTV strategy.  

How do you promote a procedure effectively without niching yourself down and still acquire new patients or clients for the other aesthetic services that you offer? There are multiple ways we can do this but today I’m going to be talking about one specific online marketing strategy that very few aesthetic providers are doing BUT can deliver outstanding results! And that’s by adding a second website to your marketing mix, which we call a Micro-website or micro-site for short.

One of the biggest struggles with aesthetic providers – and this applies to you whether you’re a plastic surgeon, dermatologist, medical spa, or anyone in between – is how do you differentiate yourself from your peers? And how do you articulate that difference in your marketing that you’re different?   Because when everyone’s offering the exact same aesthetic services as you, you have to stand out. You have to be able to express how you’re different both verbally and visually. And the aesthetic providers who are able to do that successfully, they’re the ones that are receiving a greater number of new leads, but they’re also quality leads.   In today’s podcast episode, I’m going to teach you EXACTLY how to differentiate yourself from your peers by constructing a Value Proposition Statement.

If you’ve probably heard me talk about of the phrase the Know, Like, & Trust Factor. Your prospective patients need to Knowing who we are first, Liking what we have to say and then Trust that we’re the right fit for their aesthetic concerns. It’s almost like a scientific principle. All of marketing and advertising is based off it and every single one of us goes through this model when we make a purchase – whether you realize it or not.   However, there’s a HUGE flaw with this model that’s negatively impacting your online marketing efforts and hindering your ability to convert your prospective patients. In today's podcast episode, I'm going explain what the problem is and teach you how to fix it!

Most aesthetic providers understand that they need to be on social media, but there’s still confusion out there as it relates to why you need to be on social media.   To further complicate the situation, there are so many different options today – Facebook, Instagram, YouTube, LinkedIn, Pinterest…I could go on.   I know it can feel overwhelming and confusing, but in today’s episode I’m going to simply it for you. At the end of today’s podcast, you’re going to know why social media is important, who you’re marketing to on social media and how to find out who they are, and which social platforms you should be on an invest in that’s going to deliver the greatest return on your investment.

Most people talk about marketing trends in the beginning or the end of the year, but trends happen throughout the entire year. Online Marketing is one of the fastest evolving industries on this planet today, so in order to stay ahead of your peers, we have to be conscious of the changes in the marketing landscape.  So today I’m going to talk about 3 online marketing trends, but I’m also going to: Explain why they’re important. Give you some real-world examples, and Teach you how you can implement these trends into your existing online marketing efforts.

How do we take your aesthetic business from where it is today to where we want it to be in 3 months from now? In a year from now? From Point A to Point B? It’s one of the most important questions you can ask and it can be summed up simply by asking – What’s your goal for this year?   But a lot of my clients get stuck when I ask them this question. I believe this stems from the fact that they’re not clear about their goal because they don’t understand the connection between online marketing & their business goals.   By the end of today’s podcast episode you’ll know exactly: How you should aim to structure your marketing team Who you need on your team And have clear expectations as to their role & responsibilities

The Facebook Pixel, the few lines of code that can be installed on your website, is the secret behind the social media giant’s success in becoming a multibillion dollar company. And the reason for this is simply because it works.   In today’s podcast episode you’ll learn how the Pixel can help you acquire more patients directly from Facebook and Instagram using a marketing technique known as retargeting.

Acquiring more followers on Instagram isn’t the challenge – it’s converting your followers into patients which can be tough. And yet some aesthetic providers acquire a majority of their new patients directly from the social giant. So what’s their secret sauce? It has to do with their strategy! In today’s podcast episode, I’m going to teach you that winning strategy. You’ll learn how to build trust on the platform with your prospective patients, how & why you need a visual asset library, and how to develop an effective content calendar that’s going to convert.

In today’s episode, I’m going to give you the ingredients you need in your online marketing plan that’s going to consistently deliver new, qualified patient leads from your website. I’m going to open the hood and I’m going to teach you how to build a lead generation engine using my online marketing framework that I’ve developed called Attract, Convert, & Retain. You’re going to learn: The 3 levels/stages of business growth and how to identify which one you’re in. The Foundation every successful aesthetic provider has (what I call the Aesthetic Marketing Formula) The raw ingredients that comprise your lead generation engine (what I call the Aesthetic Marketing Framework).