Aesthetic Marketing Podcast

Have you ever questioned if your social media content is resonating with your audience? Are your social media results in alignment with your expectations? In today’s episode I’m going to walk you through a simple 4-step process on how to conduct a social media audit. You’ll learn: What a Social Media Audit is and why it’s important. The overall objective of performing a social audit. AND a Step-By-Step guide on how to conduct the audit so you can feel confident in your social efforts.

Many aesthetic providers and marketers focus too much attention on gathering more Likes and Followers. They believe the more likes and followers you attract has a direct relationship to the level of their success. However, likes and followers are simply just a vanity metric. What we REALLY need to be focusing on with our social media efforts is the quality of followers engaging with our accounts. In today’s episode, you’ll learn how you should be thinking about your social efforts so you can re-align how you define success on your social media platforms.   www.MilanMarketingAndMedia.com

Have you niched your practice down? That question alone can trigger a wave of negative emotions. “Won’t I be ‘missing out’ on a patient population if I’m only marketing a select group of procedures on my website”? On today’s episode, you’ll learn why the riches really are in the niches and why establishing your niche doesn’t necessarily mean that you have to focus on a select group of procedures.

Many aesthetic providers immediately think of advertising when they hear the word, “marketing”. But even for those who understand that these two words aren’t synonymous, there’s still an overall confusion as to what marketing really entails. In today’s episode, you’ll learn one of my favorite definitions of marketing, the 7P’s of service marketing, and why you need to look at your marketing from a much more holistic perspective in order to achieve real results.