Real Estate On The Rocks Podcast

It's not an easy path, it takes a lot of dedication. If you can hit our key steps, focus on growth and sticking to the basics, and continue on for 1 year, you'll be on a completely different business plan. It's the leverage you get with your activities that can change the path. Do your open houses, blast out to the world you're in Real Estate and get some business. Create video content around you and your area. Focus on what your best spoke of work is and always strive to push the boundaries. Make sure you have your SMART goals lined out and posted near you so they are always present.  Start strong to end strong. Want to strategize with the team? info@realestateontherocks.com

4 things mentally strong people do. They set goals outside of their comfort zone, that's close enough to reach and also just far enough out that you're stretching for it. They are Self-aware of themselves and the path they're on. They understand it's a process of growth and that you're meant to struggle through this process as you continue your journey. They keep a positive mindset, both in business and in life. They strive to grow their knowledge. Education is not always a formal thing, it's the books, podcasts, conferences, and other ways you consume information so you grow as a person every day.  Want to strategize with the team? info@realestateontherocks.com

It wasn't an overnight or the result of a secret Facebook ad that transformed him into the powerhouse he is today. It took fighting to grow his Real Estate business as a new agent into owning a team and then developing a program to help other Realtors scale their business as he has. Running a couple companies now, he's taking the time to tell the team how he's succeeded past the 86% and how he can help you in your career. He is one of our trusted resources that we can turn to any time we have questions. Marketing and branding are a long play, so it takes a little bit of work that you schedule every week to grow your brand.  Have questions for the team? info@realestateontherocks.com

We've been asked many time about job/careers related to Real Estate that you can do before getting your license to sell Real Estate, or if Real Estate isn't what you thought it would be. We run though a list of great options that might be of interest to you and things you can test out to see if it's a great fit for you. It might sound like it's not the best idea, it can be the best bet if this is a new industry to you. Don't get stuck on one thing, it's a dynamic industry and everyone plays a part in it.  Got more questions for us? info@realestateontherocks.com

Part of our effort in building you up as a great agent is keeping you focused on your business with some fun/interesting stories going on around the country with the headlines we see. Today we got to chat about a correction in the market, Redfin and them showing the buyers commission, and how that might change how business is done. Creative financing with rent-to-own company Zero Down and how they're getting people into a home. And, how you might want to take a look around when checking out a vacant property like Open Door listings.  Do you have questions about the news? Email us at info@realestateontherocks.com

As much as everyone is selling us the easy button to make millions with little to no effort, that's not what's going to get you to a profitable business. All the tech in the industry is only going to get eyes, it's not going to convert people into contracts and closings. You have to get on the phone and get more people to know, like, and trust you at the highest level possible. The most important thing is to get you into action, before your inaction puts you out of action.  Want to strategize with the team? Contact us at info@realestateontherocks.com

This is a about making S.M.A.R.T (specific, measurable, achievable, relevant, and time-based) goals that are realistic. It's about being deliberate and committed to the goal where you're making strides every day to that goal and to your growth. You'll also want to be accountable to someone else to help keep you on track. It's not going to be easy, and you don't really want it to be. You want it to be focused and documented so you can see what is working best for you. If you need help with the goals and breaking this all down, reach out to the team.  info@realestateontherocks.com

You don't have to be a millennial to be their best advocate. While you hear constant bashing of millennials, keep in mind they are going to have more buying power than any other generation. While they struggle to get control of the student loan problem, they will house hack and side hustle their way into home ownership. You'll mostly communicate over text, and use technology to keep them on schedule and make all major purchases. Don't get frustrated, just  because it's different, doesn't mean it's wrong. If you're able to be their trusted resource, you have a chance for a longterm relationship with a lot of money for both sides. Be that trusted and loyal resource.  Want to brainstorm about it? info@realestateontherocks.com

Marketing is not the primary focus of your business, it's only an aspect of it. Remember people want to see the journey as you grow your business and the best way is to make small efforts on a weekly basis to show people who you are and why you're in business. In this way, you build a brad around who you authentically are. That builds the know, like, and trust aspect of the relationship from afar. So the best way is to dig into the phones and video to get to the table with everyone you can so you're focused on the profit. Document and develop the pictures and words to follow up on the work. It's not easy, and it will make the difference you want for your business.  Want more ideas and help? Contact us at info@realestateontherocks.com

We all hate to hear that we're not doing enough, that we always need to do one thing....MORE. The reason you're not where you want to be is because you're being distracted my YOURSELF. You know what to do because we have told you. Pick your poison, grind it out, and be the best at it in the whole city. It's a numbers game and the only way you can win is by rolling the dice every day to grow your business. It's not a magic pill, it's simple steps you do daily to win. And you know our favorite way to mix it up....VIDEO!! Send it out and build up the Know, Like, and Trust in your community.  Lets talk strategy. info@realestateontherocks.com

What's all the fuss about with tech and who owns it? Does it really matter? Are you staying on top of your social media or is it just something you sometimes post on? No, the brokerages tech is not all that important, it's only a perk if you actually use it. No, there's no difference between that or one you pay for on your own. The most important thing is that you use it. Same with social media, it's only important is that you use it and speak to your community. Document your journey and you'll attract more clients.  Want to mastermind about this or have questions? info@realestateontherocks.com

As we always say, this business is up to you. You'll either BE RESOURCEFUL or fail when blaming resources. Your job is to hustle and attack the lead gen paths until you get clients under contract and then continue to repeat it every day. You must solve as many problems a possible and by doing so, you'll build your business. It's that simple. While you're doing that, keep your eyes on the business and leverage off the tasks that aren't income producing as you grow. Remember, the one thing you have most when you're starting out, IS YOUR TIME. So use it, use every bit of it that you can. Stay focused on selling and serving. The profit is the product! Want to reach out to the team? Contact us at info@realestateontherocks.com

While we all understand a Brokerage is like any other business, they have to make money, it's how transparent they are about their cost and benefits for what is paid. Make sure you understand the full cost of doing business with a broker and their benefit before signing on with them. Remember you are interviewing them so it's best that your goals align with the direction they are moving and you'll succeed under their supervision and guidance.  If you want more information or want to hear our experiences, reach out to the team at info@realestateontherocks.com

You have two choices when you're starting to negotiate with another agent.You can either create a great relationship and make sure it's a great negotiation, or fight through every step of the way. If you stay in the business, you're going to work with these agents again, so create a relationship of respect from the start. It's in your best interest and that of your clients to go for a mutual win and get your client to the closing table with little to no issues. Trying to dominate 100% and crush the other side will hurt you in the long run.  If you get into a fight despite your best efforts, make sure you leverage your broker (or get a new one if needed) to make sure everyone sticks to the deal and doesn't get too emotional.  Have questions for the team? info@realestateontherocks.com

Realtors don't prospect, they also don't know how to connect with with potential clients. It's not that you're reaching out to them, it's how to you it and the quality of it. Jim breaks down how to stand out in any market with simple steps and how to focus on what you can do best and market yourself to potential clients. It's not as complex as you though. You do have to focus and stick to your schedule. If you want to learn from him directly, head to amazon and purchase his book, and follow him on youtube @jmccordrealtor. See how the team is implementing these steps. info@realestateontherocks.com

Your job is not to talk to a couple people, hope someone finds you, and then start the transactions. Your primary job is to attract business by speaking to as many people as possible to get through as many NOs as you can per day. This is a numbers game and the only way to win is operate at a higher level than everyone around you. What are your numbers?  Tell us at info@realestateontherocks.com

Video, Video, and more Video! The team speaks today about why it's important to start using video to attract business and some of the best ways we've found to create content. It's not about perfection and highly produced videos, it's about getting your face out there and connecting with clients and potential clients. It's about supporting other business owners by sharing them with your sphere and being the best resource for your community.  Want more info? Contact the team at info@realestateontherocks.com

Are you a S.L.G.R. in this business? Guest Steve Fohl explains the depth of the grind so you too can hit it out of the park! He continues his story of his move to Washington (state), his son's diagnosis, the move to Austin, and how he's continued to build amazing agents with simple tasks that anyone can do. All is take is the dedication to the craft and willingness to get out there and make the mistakes that lead to greatness.  Do you want more information or have questions for Steve or the team? Contact us at info@realestateontherocks.com

Today you're going to listen to Steve walk us through his start to the business and how he grew it to be one of the top agents in his area. The simple steps and types of conversations that had home owners calling him to list their home and send him clients. Would that be a problem if that was your type of business? Contact the team at info@realestateontherocks.com

Post/Engage on Social Media, daily. Use video of properties, yourself, and the community. Use platforms like bombbomb for recording and messaging clients. Use sites like Canva, Over, Gif maker, list reports, and others to create content. Go to or start up Networking events for B2B. Go to and create social events to meet new phone with shared interests. View, photograph, and video at new constructions or new to market homes. Dive deep into your farm! Need help with the ideas? Talk to the team at info@realestateontherocks.com