Saas Sessions With Sunil

In this non-saas episode, we hosted the Vaidehi Murthy, Social Media @ Dunzo, aka queen of puns.We discussed how brands should manage their social accounts. Vaidehi tells us stories about how they do it at Dunzo.We also talked about using social media for sales and accelerating your funnels too.All this and much more in this episode with Vaidehi.Follow her puns - http://twitter.com/butvaiVisit our website - https://saassessions.com/Connect with me on LinkedIn - https://www.linkedin.com/in/sunilneurgaonkar/

In this episode, we hosted Ketan Pandit, Director of Global Partner Marketing at CleverTap.We discussed what different roles the partnerships function plat at different stages of the company. Then we talked about how CleverTap scaled up their partnerships channel.Connect with Ketan - https://www.linkedin.com/in/ketanpandit/Checkout CleverTap - https://clevertap.com/Visit our website - https://saassessions.com/Connect with me on LinkedIn - https://www.linkedin.com/in/sunilneurgaonkar/

Welcome to the first episode of Season 3 of the podcast!In this episode, we hosted Yoni Solomon, Director of Product Marketing & Strategy at G2 to talk about building a winning GTM strategy.Yoni Solomon is Director of Product Marketing & Strategy at G2 (formerly G2 Crowd), the world's largest marketplace for B2B technology. He has spent a decade launching new products, partnerships, and acquisitions for Chicago's top SaaS companies, including Vibes ($45M raised in 2016), and PowerReviews (#49 on Deloitte's Fast 500, #1 in Chicago in 2018).Check out the GTM Playbook by Yoni - https://learn.g2.com/go-to-market-playbookProduct Marketing Personas - https://festival.productmarketingalliance.com/talks/the-5-key-product-marketing-personas-behind-an-award-winning-go-to-market-team/Connect with Yoni - https://www.linkedin.com/in/yonisolomon/ Visit our website - https://saassessions.com/Connect with me on LinkedIn - https://www.linkedin.com/in/sunilneurgaonkar/

In this episode, we're celebrating 50 episodes on the show.Anuj Adhiya hosted me, Sunil, on the show. We discussed my journey, learnings, and failures with respect to this podcast and my career. Tune in to this special episode and let me know if you liked it.Thank you all for supporting the podcast. :)Visit our website - https://saassessions.com/Connect with me on LinkedIn - https://www.linkedin.com/in/sunilneurgaonkar/

In this episode, I hosted Abhijeet Vijayvergiya, the former President and Managing Director at Capillary Technologies to talk more on sales productivity and his new startup, Nektar.aiAbhijeet and his team are building a cutting edge AI-driven SaaS product, that will change the way salespeople sell today and will help more them to sell more!Connect with Abhijeet - https://www.linkedin.com/in/abhijeet-vijayvergiya-2571056/Check out Nektar.ai - http://nektar.ai/Visit our website - https://saassessions.com/Connect with me on LinkedIn - https://www.linkedin.com/in/sunilneurgaonkar/

In this episode, I hosted Aviral Bhatnagar, Founder of A Junior VC to talk more about the state of SaaS in India.Aviral is a Senior associate at Guild Capital which focuses on early-stage or venture investments in India and the US.Along with this, Aviral also runs his blog - ajuniorvc.com where he along with a group of contributors, writes about the Indian startup ecosystem, venture capital, and more.Connect with Aviral - https://www.linkedin.com/in/aviral-bhatnagar-72391044/A Junior VC - http://ajuniorvc.com/Visit our website - https://saassessions.com/Connect with me on LinkedIn - https://www.linkedin.com/in/sunilneurgaonkar/

In this episode, we hosted Nimesh Mathur who is the Head of Customer Success (India, SEA, and ANZ) at Branch.Nimesh is a veteran with over 14 years of experience in Customer Success, he has built and lead teams at HackerRank, Pluralsight, and Branch.In this episode, we learn about Customer Success why it is an integral part of SaaS businesses. How Can Customer Success collaborate better with Sales/Marketing/Product teams?How can CSM’s help customers achieve their desired outcomes, how do you think about this and act, there are some really good actionable insights here. This is a really good listen if you are a CSM, collaborate with CS teams, or are just curious about Customer Success.Connect with Nimesh on LinkedIn: https://www.linkedin.com/in/nimeshmathur/Visit our website - https://saassessions.com/Connect with me on LinkedIn - https://www.linkedin.com/in/sunilneurgaonkar/

In this episode, we hosted Nikhil Kapur, Partner at Strive VC to talk more about the state of SaaS ecosystem in India.At Strive, he’s investing in local SME enablers and global SaaS startups being built out of Asia by exceptional founders with a product-led mindset.We discussed the different challenges faced by Global-focused Indian SaaS companies and India-focused SaaS companies and how to solve these challenges.Nikhil also talks about building in India, selling in India.All this and more with Nikhil in this episode.Connect with Nikhil on LinkedIn - https://www.linkedin.com/in/kapurnikhil/Check out Strive VC - https://strive.vc/en/Visit our website - https://saassessions.com/Connect with me on LinkedIn - https://www.linkedin.com/in/sunilneurgaonkar/

Guillaume Cabane recently spoke to us about omnichannel marketing – right from devising a strategy to budgeting + answer a question that haunts every Saas marketer.After leading growth teams at big players in Saas like Segment and Drift, Guillaume is now a growth advisor for B2B Saas startups like G2, Gorgias, Metadata, and Madkudu.Dive into this episode to learn about the need for a multichannel marketing strategy for Saas brands, tips to build omnichannel expertise, essential tools in a multichannel marketer’s toolkit, and much more!If you want to join the next live AMA, reach out to us on hello[at]saassessions[dot]comConnect with G on LinkedIn - https://www.linkedin.com/in/cabane/Visit our website - https://saassessions.com/Connect with me on LinkedIn - https://www.linkedin.com/in/sunilneurgaonkar/

In this epsidoe, we hosted Eli Schwartz, Growth Advisor & SEO Consultant to talk more on Product Led SEO.Eli coined the term Product Led SEO and he explains what it is in this episode.How to go beyond what everyone is already doing in SEO and get better results, faster.Eli has been into SEO since 2004, that's 16 years! And he shares his best practices with us on the show.Connect with Eli on LinkedIn - https://www.linkedin.com/in/schwartze/Subscribe to his newsletter - https://www.elischwartz.co/Visit our website - https://saassessions.com/Connect with me on LinkedIn - https://www.linkedin.com/in/sunilneurgaonkar/

In this episode, Deepika Vani, Whatfix hosted Nick Bennett, Head of Field Marketing at Clari to talk more about transitioning to virtual events.Nick talks about how did Clari pivots from field events to virtual events. He also shares the best practices in building a strategy for virtual events.What are the different virtual events that you can run for your business? All this and more with Nick and Deepika in this episode.Connect with Nick - https://www.linkedin.com/in/nickbennett1/Check out Clari - https://www.clari.com/Visit our website - https://saassessions.com/Connect with me on LinkedIn - https://www.linkedin.com/in/sunilneurgaonkar/

In this episode, we hosted Maneesh Sharma, Country Manager at Github to talk about what are the plans for Github in India.What is the overall GTM strategy for them and how is Maneesh setting up the operations.Connect with Maneesh here - https://www.linkedin.com/in/msmaneesh/Check out Github - https://github.com/Visit our website - https://saassessions.com/Connect with me on LinkedIn - https://www.linkedin.com/in/sunilneurgaonkar/

In this episode, we hosted Shay Howe, VP of Design at ActiveCampaign to talk about design data and metrics.Shay tells us how ActiveCampaign performs their UX research and how they make data-driven decisions. We also discuss, what is data for design? What are the metrics a design team can track?Can we associate design to growth as well?All this and more with Shay in this episode.Connect with Shay on LinkedIn - https://www.linkedin.com/in/shayhowe/Visit ActiveCampaign - https://www.activecampaign.com/Check out free tools here - https://www.activecampaign.com/free-marketing-toolsVisit our website - https://saassessions.com/Connect with me on LinkedIn - https://www.linkedin.com/in/sunilneurgaonkar/

In this episode, I hosted Akshatha Kamath, Head of Content at Moengage to talk more on building a content marketing stack.We discussed how she has built a great stack at Moengage which allows their content team to do more in less time with more speed and accuracy.Connect with Akshatha on LinkedIn - https://www.linkedin.com/in/akshatha-kamath/Visit Moengage - https://www.moengage.com/Visit our website - https://saassessions.com/Connect with me on LinkedIn - https://www.linkedin.com/in/sunilneurgaonkar/

In this episode, we hosted Geoff Atkinson, CEO of Huckabuy.Huckabuy is changing SEO with software products that are fully aligned with key Google initiatives – now and in the future.We discussed the importance of technical SEO and why it should matter to SaaS companies.We also took a deep dive on dynamic rendering, and how it powers the Google Search. And how you can use it to power your SEO.Why companies like SAP and Salesforce are focusing on technical SEO and dynamic rendering?All this and more with Geoff in this episode.Connect with Geoff - https://www.linkedin.com/in/geoff-atkinson-7311872/Check out Huckabuy - https://huckabuy.com/Visit our website - https://saassessions.com/Connect with me on LinkedIn - https://www.linkedin.com/in/sunilneurgaonkar/

In this episode, we hosted Justin Alva, AVP Growth at Smallcase to talk about building a marketing strategy.Justin walks us through his career and what he’s learned along the way. We talk about the approach to take while building a marketing strategy.How thinking from the first principles is the framework you can utilize while building your marketing strategy. We also touch upon how marketing has evolved where the fundamentals remain the same but the channels and mediums have evolved.Justin takes us through examples from his career at his earlier startup and currently in Small case.Articles you should read : Series on coaching networks by Emergence Capital: https://www.emcap.com/coaching-networksSignaling as a Service: https://julian.digital/2020/03/28/signaling-as-a-service/Blogs/Newsletters you should check out:Blogs: Brian Balfour, Andrew Chen Aashay Sanghvi, Divinations on SubstackThe Ken, The Morning ContextAnmol Maini on WhatsAppPeople you should absolutely follow on Twitterhttps://twitter.com/lehrjulia

In this episode, we hosted Tanishq Juneja, CEO, and co-founder of Pepipost in an unscripted and informal conversation.Pepipost has over 50,000 customers and they send around 8 billion emails per month, we deep dive into the history of Pepipost and how it all began. We also learn the team’s motivation #fortheloveofemails and we also get insights into best practices for email deliverability and talk about the future for emails as a channel and what’s next for Pepipost. If you want to understand how your emails can get better this is a must-listen for you. You can reach out to Tanishq on Linkedin: https://www.linkedin.com/in/tanishq-juneja-68988b20/You can read more about why brands choose Pepipost here: https://pepipost.com/blog/50000-brands-use-pepipost-as-their-smtp-server/Visit our website - https://saassessions.com/Connect with me on LinkedIn - https://www.linkedin.com/in/sunilneurgaonkar/

In this episode, I hosted Mayur Gupta for an unscripted an informal conversation about his marketing and growth journey.He is the CMO at Freshly. Prior to Freshly, Mayur was the Global VP for Growth & Marketing at Spotify. Connect with Mayur on LinkedIn - https://www.linkedin.com/in/inspiremartech/Visit our website - https://saassessions.com/Connect with me on LinkedIn - https://www.linkedin.com/in/sunilneurgaonkar/

In this episode, we hosted Siddharth Sharma to talk about a new perspective towards marketing. How to think differently when you know your purpose is clear? How to take the roads less traveled? And how to make your team take the same road as well?All this and more with Siddharth Sharma.Connect with Sid - https://www.linkedin.com/in/siddharthsh/Check out Karix - https://www.karix.com/Visit our website - https://saassessions.com/Connect with me on LinkedIn - https://www.linkedin.com/in/sunilneurgaonkar/

In this episode, Kritika hosted Meenakshi, Director of Customer Success at Clevertap, to talk about customer success during a pandemic.  CS during uncertain times Change in customer behavior What is Clevertap doing to tackle these situations? Getting new use cases from your customers because of the current times Managing implementation and delivery delays Managing churn Showing empathyAll this and more with Meenakshi in this episode.Connect with Meenakshi on LinkedIn - https://www.linkedin.com/in/meenakshi-ganesh/Visit Clevertap - https://www.linkedin.com/company/clevertap/Visit our website - https://saassessions.com/Connect with me on LinkedIn - https://www.linkedin.com/in/sunilneurgaonkar/