Saas Sessions With Sunil

In this episode, I hosted Patrick Thompson, CEO of Iteratively. The platform is helping teams who rely on data to capture high-quality analytics faster.Previously, Patrick led a team of designers at Atlassian to help shape how teams plan, track, and release software. Listen to Patrick as he talks about leaving his comfortable job and starting on his own.Why data tracking is important for product managers? And how it fits into the responsibility?How to identify bad data and clean it? Best practices to keep data quality high. As a PM, what questions you should answer about data quality? How do you get your stakeholders to worry about data quality? All this and more with Patrick in this episode.Connect with Patrick on LinkedIn - https://www.linkedin.com/in/patrickt010/Check out Iteratively - https://iterative.ly/ Visit our website - https://saassessions.com/Connect with me on LinkedIn - https://www.linkedin.com/in/sunilneurgaonkar/

In this episode, I hosted Gilad Bornstein & Ronen Rubinfeld, Co-Founders of Flatworld.co, to talk more about building a remote work culture.Gilad and Ronen both have experience in working in and building a remote workforce. * How can a company go remote? And stay productive while remote?* How can companies leverage this situation, and build a stronger remote work culture for the future.* What are the building blocks of a remote work culture?All this and more with Gilad and Ronen on this episode.Connect with Gilad on LinkedIn - https://www.linkedin.com/in/giladbornstein/Connect with Ronen on LinkedIn - https://www.linkedin.com/in/ronenrubinfeld/Check out Flatworld.co - http://flatworld.co/Visit our website - https://saassessions.com/Connect with me on LinkedIn - https://www.linkedin.com/in/sunilneurgaonkar/

In this episode, I hosted Srinath Srinivasan, Head of Sales at Plivo to talk more about sales for a Tech SaaS company.We discussed how Sri started his journey from a techno-functional background to heading sales for one of the most successful SaaS startups in India.Get to know Sri's learnings on how can companies leverage the techno-functional and sales guys combination to generate more revenue for your business.All this and more with Sri in this episode.Connect with Sri on LinkedIn - https://www.linkedin.com/in/srinivasansrinath/Visit our website - https://saassessions.com/Connect with me on LinkedIn - https://www.linkedin.com/in/sunilneurgaonkar/

I hosted Jeremy on the podcast to talk about outbound growth. Jeremy is the head of growth at Spendesk.In this episode we discussed,- big bets Jeremy and his team are taking in the Growth function at Spendesk- how he has built the growth team- acquiring first 300 customers with a complete outbound strategy- some growth strategies that reached to millions (Spoiler - Jeremy ran a job ad in the subtitles of the famous series "Mr. Robot")All this and more with Jeremy on the podcast.Connect with Jeremy on LinkedIn - https://www.linkedin.com/in/jeremygoillot/Visit Spendesk - https://www.spendesk.com/Visit our website - https://saassessions.com/Connect with me on LinkedIn - https://www.linkedin.com/in/sunilneurgaonkar/

In this episode, I hosted Anuj Adhiya, VP of Growth at Jamber and former Director of Engagement at GrowthHackers.com to talk about growth marketing in uncertain times.We discussed how to identify the change in user behavior and create an essential product use case for them. How to ace value-based selling? Figuring out the current value your product gives to the customer and making a great use case out of it.Choosing between short term wins vs long term rewards. Creating habits and hooks to build a relationship now and sell later.All this and more insightful discussion with Anuj in this episode.Connect with Anuj on LinkedIn - https://www.linkedin.com/in/anujadhiya/Check out Growth Marketing for Dummies on Amazon - https://amzn.to/2VgMr32Visit our website - https://saassessions.com/Connect with me on LinkedIn - https://www.linkedin.com/in/sunilneurgaonkar/

In this episode, I hosted Joana Inch, Founder of Hat Media which is a Growth-Driven marketing agency with clients including Canon, Lenovo, Pepsi Co, Dell EMC and more.We discussed a trending channel of marketing - Webinars. Why it's an imp channel now? And has been a vital one for many companies for long?How can companies get started with webinars? Some of the best practices to run successful webinar campaigns.All this and more with Jo in this episode.Connect with Joana on LinkedIn - https://www.linkedin.com/in/joanainch/Visit Hat Media - https://hatmedia.com.au/Visit our website - https://saassessions.com/Connect with me on LinkedIn - https://www.linkedin.com/in/sunilneurgaonkar/

We recently hosted Surendar Natarajan on our podcast, where we talked about some fascinating facts about B2B SaaS marketing. How is Adapt.io handling the situation currently? How industries are affected economically and how you can keep hiring the right people or remote workforce with perfection.Also, get to know Surendar's thoughts on How the SaaS industry will be in the next 1 year? Which is Surendar's all-time favorite book? Can India become the next SaaS capital in the world? Rapid-fire round with Surendar!Connect with Surendar on LinkedIn - https://www.linkedin.com/in/surendar-natarajan-a28b24180/Check out Adapt.io - https://www.adapt.io/Visit our website - https://saassessions.com/Connect with me on LinkedIn - https://www.linkedin.com/in/sunilneurgaonkar/

Drew Neisser is an award-winning marketer, author, and entrepreneur. He is the founder and CEO of Renegade, a New York-based marketing agency, as well as the author of "The CMO's Periodic Table: A Renegade's Guide to Marketing."In this episode, we discussed how can marketers react during such crisis situations?How can they take advantage of this pandemic without exploiting the situation?What can marketing leaders learn about new customer behavior?How do you go about ensuring BCP for marketing teams?All this and more with Drew.Connect with Drew on LinkedIn - https://www.linkedin.com/in/drewneisser/Renegade - Marketing Agency - https://renegade.com/Bonus - Renegade's special report on B2B Brand Strategy: https://renegade.com/b2b-brand-strategy-reportVisit our website - https://saassessions.com/Connect with me on LinkedIn - https://www.linkedin.com/in/sunilneurgaonkar/

In this episode, Kritika Kishor, hosted Matthew Barnet, Founder of Bonjoro - an app for sending personalized videos to welcome and onboard your new customers. 1:19 - What is Bonjoro?3:16 - What motivated Matt to create Bonjoro?6:21 - How did you define an ICP for Bonjoro?8:44 - What metrics will improve after implementing Bonjoro?12:8 - How does Bonjoro help their customer's customer success team succeed?16:18 - Use cases for CSMs19:31 - Matt's journey and his other two businesses23:14 - Matt's take on managing your time effectivelyRapid-fire questions26:00 - What's the one quality of Bonjoro you like the most?26:26 - What are you curious about right now?26:54 - What's your favorite app right now?27:16 - Who's your inspiration? What keeps you motivated?27:46 - What's something you hate about Bonjoro?28:47 - What's the advice you would give to a 25-year old self?Visit our website - https://saassessions.com/Connect with me on LinkedIn - https://www.linkedin.com/in/sunilne

Here's a fantastic conversation about Conversational Marketing with Eliav Cohen from Ultra Cool.Eliav runs a hot air ballooning company in Seattle, and he also runs Ultra Cool, which builds natural language chatbots using Drift.In this episode, we discussed the conversational marketing industry and then need for such platforms for businesses.Eliav showed us all the fantastic chatbots that he has built for himself and his clients.We did record a video in which he showed how these chatbots work and some more exciting content.Stay tuned for the video.Also, if you're in Seattle, ping Eliav and do take a ride in his hot air balloon.Connect with Eliav Cohen on LinkedIn - https://www.linkedin.com/in/eliav-cohen-5643795/Visit our website - https://saassessions.com/Connect with me on LinkedIn - https://www.linkedin.com/in/sunilneurgaonkar/

In this episode, we talk to Antoine Goret, CMO of Crisp IM.Get to know how to pick the best marketing channel that drives ROI for your business. Antoine also shares how to keep up with the latest trends and how to deal with plateaus.Visit Crisp IM's website - https://crisp.chat/en/Connect with Antoine on LinkedIn - https://www.linkedin.com/in/antoine-goret/Visit our website - https://saassessions.com/Connect with me on LinkedIn - https://www.linkedin.com/in/sunilneurgaonkar/

In this episode with Liam, who is the co-founder of Staff.com and Time Doctor, we discussed his strategy behind scaling up his organic traffic from 12K to 120K in under 2 years.Liam is a remote working enthusiast and also hosts the Running Remote conference. Get to know why he set up a staff for his companies which is completely remote and how he manages scale with remote employees.He also talks about the challenges involved in remote work and how to overcome them.Connect with Liam on LinkedIn - https://www.linkedin.com/in/liammcivormartin/Check out Staff.com - https://staff.com/Check out Time Doctor - https://www.timedoctor.com/Check out Running Remote conference - https://runningremote.com/Visit our website - https://saassessions.com/Connect with me on LinkedIn - https://www.linkedin.com/in/sunilneurgaonkar/

Grow fast or die slow.Puneet is the Founder of CustomerSuccessBox which, you guessed it right, is a customer success platform for B2B SaaS. He has been in the industry for more than 19 years now throughout which he has worked with companies like IBM, Thoughtworks, Kayako.Why Customer Success is becoming an important role in the SaaS industry?Is Customer Success a vital function for a SaaS to determine it's product-market fit?How to stop your customer success role turning into a customer support role?Puneet answered all these questions in this exhilarating episode.Visit Customer Success Box - https://customersuccessbox.com/Connect with Puneet on LinkedIn - https://www.linkedin.com/in/katariapuneet/Visit our website - https://saassessions.com/Connect with me on LinkedIn - https://www.linkedin.com/in/sunilneurgaonkar/

In this episode, we invited Baptiste Jamin, CEO of Crisp IM, to talk more about his entrepreneurial journey and journey of Crisp IM.Get to know hacks used by Baptiste and his team used to get initial users and the strategy behind launching features rapidly, which enabled them to scale up very quickly.Baptiste explains how Crisp IM is a unique and useful IM tool for your business.Visit Crisp IM's website - https://crisp.chat/en/Connect with Baptiste on LinkedIn - https://www.linkedin.com/in/baptistejamin/Visit our website - https://saassessions.com/Connect with me on LinkedIn - https://www.linkedin.com/in/sunilneurgaonkar/

Sreenivas Kanumuru is the CEO of VTiger CRM, which is named in the 2019 Gartner Magic Quadrant for Sales Force Automation.He pinpointed the driving factors behind acquiring large enterprise customers in the early stage of the company and also on how they acquired 300K users.Listen to this episode if you are figuring out selecting a CRM for your business and what factors to look for in a CRM.Check out VTiger CRM - https://vtiger.comConnect with Sreenivas on LinkedIn - https://www.linkedin.com/in/sreenivas-kanumuru-7708742/Visit our website - https://saassessions.com/Connect with me on LinkedIn - https://www.linkedin.com/in/sunilneurgaonkar/

In this episode, I hosted Sphoorti Bhandare, my friend and a PR and content marketing pro who helps B2B Tech companies, grow brand relevance and trust through targeted and engaged messaging.We talked about - 1. What is PR? Why it’s needed?2. When should a SaaS do PR activities?3. What are some examples of PR activities?4. What are the three inexpensive PR strategies?Connect with Sphoorti on LinkedIn - https://www.linkedin.com/in/sphoortibhandare/Visit Sphoorti's website - https://sphoortific.com/Visit our website - https://saassessions.com/Connect with me on LinkedIn - https://www.linkedin.com/in/sunilneurgaonkar/

Jeff Davis, international speaker and founder of JD2 Consulting Group, specializes in B2B sales and marketing alignment, pulling from more than 15 years of experience in sales, marketing, and business development.In this episode, we talked about aligning your Sales and Marketing for maximum ROI.We also discussed about the reasons B2B companies are finding it difficult and costly to achieve sustainable revenue growth. What could be the missing piece of the puzzle?All this and much more along with Jeff.Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffreydavisii/Connect with Jeff on Twitter - https://twitter.com/jeff_davis2The Alignment Podcast - https://www.jeffdavis2.com/thealignmentpodcastVisit our website - https://saassessions.com/Connect with me on LinkedIn - https://www.linkedin.com/in/sunilneurgaonkar/

We discussed about Product Led Growth in a couple of episodes in the past. Now in this episode, we're discussing about Product Led Onboarding with Despina Exadaktylou. Despina is a Product-Led Champion and a SaaS consultant at ReinventGrowth. In this episode, we talked about:- what is product led on-boarding?- what’s the difference between normal on-boarding vs PLO? - does it help in optimising other metrics such as activation, churn, etc? - why should SaaS companies care about it? - how does it affect the end user/customer? - has any SaaS implemented it? If yes, what are the results? - does it have a direct impact on growth? Connect with Despina on LinkedIn - https://www.linkedin.com/in/despinaexadaktylou/Get in-depth research about Product Led Onboarding by Despina - http://bit.ly/32m3gekVisit ReinventGrowth's website - http://bit.ly/2JAptwMVisit our website - https://saassessions.com/Connect with me on LinkedIn - https://www.linkedin.com/in/sunilneurgaonkar/

Are you a SaaS who is wondering what type of sales is better for growing your business? Is it inside sales, or is it outside sales?  I invited Morgan J Ingram, who is empowering sales teams to become prospecting rockstars at JBarrows Sales Training and Prakhar Jain, who is the associate director of Sales at Whatfix, to address this topic.  In this episode, get to know more about Morgan and Prakhar. How they started their career in sales and reached where they are now.  Firstly, they both point out the difference between inside and outside sales. (For anyone who doesn't know)  Are you a SaaS who's just starting out, or you're Product Market Fit? Or you have crossed the Go To Market Fit? And are you wondering which type of sales to use in your stage?   In this episode, Morgan and Prakhar also addressed which type you should focus on based on what stage your SaaS is in.  Get to know the problems faced in each of these types and also how to solve them.Connect with Morgan on LinkedIn - https://www.l

In this episode, I invited Shruti Kapoor, Founder and CEO of Strings.ai, to talk on how SaaS companies can leverage AI to close more deals. Shruti talks about how AI can help increase conversion in each step of the buyer's journey. Also, how does providing contextual help during sales conversation help in increasing conversions? Strings.ai is an AI powered On-screen, real-time and contextual battle cards tool for your Account Executives. It allows you to manage call reviews and analytics for every prospect conversation. Visit Strings.ai website - https://strings.aiShruti's LinkedIn - https://www.linkedin.com/in/shrutikapoor/Visit our website - https://saassessions.com/Connect with me on LinkedIn - https://www.linkedin.com/in/sunilneurgaonkar/