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Is there good coming from Facebook boost posts? The answer is yes and no. Confused? Then get started listening to this episode to be enlightened.

Since I am an Android user, to say that the Clubhouse Android version is heaven is an understatement. I share in this episode what I did during my first week in Clubhouse. Hint: If you think I blabbered until I was out of breath, you got it wrong.

“Has the Filipino business owner changed his or her perspective towards business vision and attitude?” This is one of the questions that former https://ideaspacefoundation.org/ (IdeaSpace Foundation) Executive Director Diane Eustaquio answered in this episode.  Discover also how connecting technology and agriculture, especially in her own start up company, is changing not only the lives of its beneficiaries, but also herself.  https://www.linkedin.com/in/dianeeustaquio/ (Connect with Diane on LinkedIn.)

For someone who's an expert in the ins and outs of start ups, you'd think Diane Eustaquio already knows everything about the industry. However, this two-part interview says otherwise. The former https://ideaspacefoundation.org/ (IdeaSpace Foundation) Executive Director is still one of those empowering individuals who also empower themselves by never ceasing to learn. Case in point: She started her own start up company. https://www.linkedin.com/in/dianeeustaquio/ (Connect with Diane on LinkedIn.)

The world is full of changes, and so is social media. Here are the latest changes from Facebook that you need to know: Facebook Analytics Tool is going away in June 2021 Facebook Ads Reporting and Performance due to iOS 14

The most difficult thing about Facebook Ads is not being clear about your objective. Learn how Facebook can help you get the right advertising objective for your business so you can get the bang for your buck. References: https://www.facebook.com/business/ads/ad-objectives (Facebook Business - Facebook Ad Objectives) https://www.agorapulse.com/blog/facebook-ad-objective-choices/ (AgoraPulse - Facebook Ad Objectives)

We're giving you the reasons why you should use Facebook Ads for your business now. References: https://www.facebook.com/business/help/205029060038706 (Why Advertise on Facebook?) https://adespresso.com/guides/facebook-ads-beginner/why-you-should-advertise-on-facebook-now/ (Why You Should Advertise on Facebook Now) https://buffer.com/library/facebook-ads-guide/ (Facebook Ads Guide)

My first encounter with Facebook ads started as a requirement for my social media manager job. I had to learn it. In this episode, I am sharing with you my Facebook ads story - from learning from Jon Loomer to Jomar Hilario and creating my very first Facebook ad campaign.

Entrepreneurs: you’ve seen it or even created it. You know, those social media manager requirements for your business. It’s funny that some entrepreneurs are looking for social media managers who seemed to know and have it all. Plus they are requiring social media managers to have master’s degree or at least half a decade working experience for everything digital marketing.  Geesh, talk about looking for someone that doesn’t exist! Listen to this episode so you could understand what not to do when looking for a social media manager for your business.

There are business owners who create products and services then launch it to the world. There are those who, before launching a product or service, does research before launching it to the world. Which is better? Well, who knows? To me, the most important thing is that we never lose touch with our customers.  Sheree Baylon-Brizo, Founder of Lapu-lapu City Food Market, talks about the future of their food app, Kaon Ta. Learn more: https://www.facebook.com/groups/lapulapucityfoodmarket (Lapu-lapu City Food Market)

Do you love food? Would you go miles to search for it? I knew of Lapu-lapu City Food Market Founder Sheree Baylon-Brizo from Jomar Hilario. She has used all her digital marketing skills not only for her clients but also as a homeschooling mom and a budding YouTuber. But the pandemic pushed her to do more. It took one post of a food app launch for me to ask her what’s up. What she said wowed me, so I thought, “This is Pin To Top worthy.” Munch this episode with your favorite food because it’s going to be exciting. Learn more: https://www.facebook.com/groups/lapulapucityfoodmarket (Lapu-lapu City Food Market)

I see two kinds of people on LinkedIn: the ones who provide tons of value and those who are “buy from me” people. Which one are you? The second-part of the Pin To Top Podcast interview with Marcus Murphy, is full-packed of LinkedIn learning. If you have been neglecting LinkedIn for the longest time, this could be the opportunity for you to take a second look on LinkedIn and stop treating it as your “online resume.” For a full-packed LinkedIn Learning, you may check out Marcus’ “Craft an all-star LinkedIn profile” on Digital Marketer and Linkedin Learning’s “Intro Marketing on LinkedIn." Connect with Marcus Murphy at https://www.morethanacloser.com/ (MoreThanACloser).

You don’t know how happy I felt when Marcus Murphy, CEO of The Five Percent and a LinkedIn Advisory Board Member, said YES to a Pin To Top Podcast interview. He’s the first person from LinkedIn that I had for the show, so I think I started it off, right? In this first of the two-part interview, Marcus talked about leaving a dream job to start his own company (he’s Digital Marketer’s Head of Partnerships), marketing and sales, and how is his children’s beautiful playhouse. (That last one’s a MUST listen if you are a parent.) Connect with Marcus Murphy at https://www.morethanacloser.com/ (MoreThanACloser.)

An Internet search would provide you millions of answers to the question, "When is the best time to post on Facebook Page and how many?" I am sharing with you my best practice on posting content on Facebook Pages.

No, I am not talking about the cute trolls that Dreamworks created. Based on a Scandinavian folklore, trolls can live with humans but are rarely helpful to us. This is still true up to this world where technology is everywhere. I even learned that there are https://www.lifewire.com/types-of-internet-trolls-3485894 (many types of trolls!) What do you do when trolls throw a party on your Facebook Page? Listen to this episode to find out.

I'm sharing with you how I put on hold a project to learn first, care of Digital Marketer's "Buyers from Scratch" Challenge: why I took the challenge, how was the ride, and my biggest takeaways. Plus the 2021 Social Media Trends that you should consider. Reference: https://www.socialmediatoday.com/news/experts-predict-top-10-social-media-trends-for-2021-infographic/587695/ (https://www.socialmediatoday.com/news/experts-predict-top-10-social-media-trends-for-2021-infographic/587695/)

We are already experiencing the post-IOS 14 effects on Facebook. Is there anything coming out from Facebook that's going to help entrepreneurs and experts? Yes. Listen to some of the latest changes on Facebook and how you can use them for your business. References: Michael Stelzner and Mari Smith: https://www.linkedin.com/video/live/urn:li:ugcPost:6772945186461896704/ (https://www.linkedin.com/video/live/urn:li:ugcPost:6772945186461896704/) New Facebook features: https://www.searchenginejournal.com/facebook-pages-redesigned-5-new-features-added/391873/#close (https://www.searchenginejournal.com/facebook-pages-redesigned-5-new-features-added/391873/#close)

As the COVID-19 pandemic turns one this week, how are you and your business? How have you shifted to fit market changes? How have you shifted to fit your customers' new needs? What has your business struggled with, and what was a raging success? Now is the perfect time to figure out what worked, what didn't, and what you'll carry into the next year. Also, if you're looking for other podcasts to listen to, you may check out these podcasts where I talked about Facebook marketing for businesses: The JPaul Hernandez Podcast: https://open.spotify.com/episode/6TnonWOSSflPyRRRgV8i7C (https://open.spotify.com/episode/6TnonWOSSflPyRRRgV8i7C) Candid Headlines The Podcast: https://open.spotify.com/episode/2g25JTWWery4QPQt3EF3JH (https://open.spotify.com/episode/2g25JTWWery4QPQt3EF3JH)

In my recent Facebook Marketing session for business owners, I told them the types of Facebook Pages that business owners have. Which type does your Facebook Page fall? What can you do about it? Listen to this episode to find out more. If want to get help on your Facebook Marketing, I am a call away! Click here to find out how you can book a call: https://annkristine.com/facebook-marketing/ (https://annkristine.com/facebook-marketing/)

Clubhouse launched in April 2020 but now has 10 million weekly active users. So far, three people have asked me if I am there.  Can your business get leads on this emerging platform? Or what business and marketing lessons can you learn from Clubhouse? Pin To Top is now on Vurbl: https://vurbl.com/station/1VdWkHNnlE4/ (https://vurbl.com/station/1VdWkHNnlE4/)