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If you think it's easy to integrate Facebook to Shopify because they are partners, you're wrong. It takes skill, coordinating well with Facebook Support, and tons of patience before you can integrate the two platforms to create a seamless online shopping experience for customers. Based on my client experience, integrating Facebook into Shopify is rocket science.

Firing people is one of the most stressful and time-consuming activities that you as a business owner will do. It's inevitable. Whether you're just starting your business now or you have a human resource officer, you still need to know the ropes - the do's and don'ts - so that you get used to firing people from a totally different perspective.

I was expecting great entrepreneur lessons from "The Founder". Prior to watching the movie, I had never researched anything about Ray Kroc. After watching, one word resonated with me: moral compass. https://www.netflix.com/ph/title/80101899 (Watch The Founder on Netflix.)

The feel of a book in your hands and the smell of each page - just priceless. This year, I have been picking one book after another, either from the physical book store shelf or via add to cart. To my surprise, I am finishing one book every weekend! (This rarely happened previously.) Here's my 2022 Book List so far.

Here are 3 marketing lessons to learn from this 2022 Philippine Presidential Election. Exercise your rights. Vote wisely and be intentional in selecting your candidates.

Just because someone else's timeline is further along, doesn't mean you are behind. Check your heart and your intention.

It was a long post worth reading and sharing. Karla Singson (one of our Pin To Top guests) shared a https://www.facebook.com/karlasingson.official/posts/4952930031404290 (Facebook post about the difference between being worth $10m+ and $1B+). It's another reason for you to go back to your deepest desire on why you want to become an entrepreneur.

2021 was the year Marvel released their Marvel Cinematic (or Television?) Universe shows via Disney Plus. As a Marvel geek, I watched all of them. Taking a break from a business point of view to tell you how they ranked on my geek list. (Hey, business owners need a break.)

Truth hurts, really. Even so, we need to hear it. I chanced upon https://www.facebook.com/mikesamuels90/posts/10159545770150155 (Mike Samuels' Facebook post on 10 harsh truths about running a business.) Go check for yourself if they are true. https://www.facebook.com/mikesamuels90 (Mike Samuels) is an awesome copywriter I have followed for years.

You may now switch your Facebook personal account into a professional profile! If you're not the type who wants to have a separate Facebook Page to promote your personal brand, this is good news! (Hello, content creators!) Will you do the switch? References: https://www.facebook.com/marismith/posts/10158308800400009 (Mari Smith's announcement) https://about.fb.com/news/2021/12/introducing-new-tools-to-support-facebook-creators-in-emea/ (Facebook News for content creators)

Just when everyone thought Dan Kennedy, the direct response marketing legend, was dead, he "resurrected" to give me and others a chance to learn from him again. Russell Brunson of ClickFunnels bought Magnetic Marketing last year. I was one of those who raised my hand to subscribe to the monthly No B.S. and Behind the Scenes newsletters. Here's the story of how it happened. https://nobsletter.com/special-offer (Click here for the most incredible free gift ever.)

Are you guilty of leaving holidays in your marketing (including the "I Broke Up With My Ex Day" day?). You are not only leaving an opportunity to engage with your customers on Facebook (and other social media platforms). You could also be throwing moolah on the table. Here's why you shouldn't skip holidays when marketing your business. Click here for your holiday references: https://explore.payoneer.com/calendar/ecommerce-2022/ (Days of the Year) https://explore.payoneer.com/calendar/ecommerce-2022/ (Payoneer's 2022 E-Commerce Calendar)

Elections are always exciting anywhere in the world. But I guess nothing beats the Philippine Elections. With the pandemic restrictions and new variant threats, there is no better way for national and local candidates but to present their plans via social media - whether it's Facebook, Instagram, Twitter, YouTube, or TikTok. That is, if they know and understand the rules. Philippines' Commission on Elections always issues rules to implement the Fair Election Act (Republic Act No. 9006). The latest rules are contained in Comelec Resolution No. 10730 - which I painstakingly read to find out how political marketers can use social media for this year's campaign period. References: https://newsinfo.inquirer.net/1517074/comelec-expands-rules-on-pol-ads-run-on-social-media (Philippine Daily Inquirer) https://comelec.gov.ph/php-tpls-attachments/2022NLE/Resolutions/com_res_10730.pdf (Comelec Resolution No. 10730)

To Meta and Beyond! I hope it's as easy as saying it. Honestly, metaverse is still hard to understand because we haven't even touched its surface. I did my best to explain metaverse in the simplest way possible. Of course, at the end of the day, you decide if you want your business to have a place in metaverse. References: https://www.socialmediaexaminer.com/the-metaverse-what-marketers-need-to-do-to-prepare/ (https://www.socialmediaexaminer.com/the-metaverse-what-marketers-need-to-do-to-prepare/)

Here's what working on Facebook Marketing and Facebook ads for 2022. References: https://www.socialmediaexaminer.com/facebook-ad-targeting-ideas-for-2022-and-beyond/ (https://www.socialmediaexaminer.com/facebook-ad-targeting-ideas-for-2022-and-beyond/) https://www.socialmediaexaminer.com/upgrade-your-facebook-marketing-strategy-for-2022/ (https://www.socialmediaexaminer.com/upgrade-your-facebook-marketing-strategy-for-2022/)

The first weeks of 2022 dealt me with blows. Plus honestly, with all the work, recording the show has been a challenge, that's why this is the first episode for 2022. Here's what up at Pin To Top Podcast.

As we enter the new year, may you rise above your fear and live in freedom. After all, you're an entrepreneur.

Just when I thought I'm done learning business and marketing lessons in death, it turns out I am just getting started.

My website is back! I couldn't thank enough the people who helped me bring it back.

You know you're "top of mind" when someone having a spa day will get up and gets her phone to message you, without a care about the freshly placed cucumbers falling from her eyes. That's how I got my Division Head position at Copy Geeks. I'm sharing the cucumber story in this episode. Karla Singson's podcast interview: https://pod.link/1454163881/episode/9821123f2cbfec00a2985b679646a357 (Episode 78) https://pod.link/1454163881/episode/aba02a5684d4ccbe152bcb8227bf5e6c (Episode 79) To learn more about Scalewind, click here: https://www.scalewind.com/ (https://www.scalewind.com/) To learn more about Copy Geeks, click here: https://copygeeks.com/ (https://copygeeks.com/)