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Karla Singson is a serial entrepreneur who leaves footprints in the path of business and entrepreneurship. And why not? From first and foremost being a writer and speaker, Karla has successfully ventured in events, public relations, franchising, and digital marketing. Find out Karla’s exceptional attitude in building businesses and how you can learn from her. What you can learn from Karla from the second part of her interview episode: 1. Where Philippine business is headed 2. Top business ideas to get started (less capital!) 3. How to get started in social media 4. On fighting overstimulation and business advice Find out more about Karla at https://karlasingson.com/ (https://karlasingson.com/)

Karla Singson is a serial entrepreneur who leaves footprints in the path of business and entrepreneurship. And why not? From first and foremost being a writer and speaker, Karla has successfully ventured in events, public relations, franchising, and digital marketing. Find out Karla’s exceptional attitude in building businesses and how you can learn from her. What you can learn from Karla from this episode: 1. The big mistakes that you could be doing as you start your business 2. Three things you should consider when creating a business 3. How choosing a business partner is like choosing a spouse 4. Why you as an entrepreneur should start thinking big even if your business is still in the beginning phase Find out more about Karla at https://karlasingson.com/ (https://karlasingson.com/)

Entrepreneurs and Experts, as well as Digital Marketers, talk about social media algorithms all the time. Like Facebook, every social media platform has its own algorithms. But do you really understand how algorithm works? Is Facebook algorithm something to loathe about or should you rather get to know it better like a friend? This episode talks about what's really behind Facebook algorithm so you could understand it better as you do Facebook Marketing.

As entrepreneurs and experts, starting small is part of the business journey. As you scale your business, people will say that you are a "self-made". Do you believe in starting small and the self-made term?

How will podcasting fare in the next few years? Is podcasting the new social media? Is it the time to TALK NOW? In the second part of this two-part series, Eloisa Almonicido and Ce Mercado of ValuePod Productions breakdown the future of podcasting. Your trustworthy podcast partner: https://valuepodmarketing.com/

It was not long ago when podcast were unheard of. Okay, that is not true. In fact, a few individuals started doing podcasts for at least a decade! Today, podcasts are embedded in our lives. Whether we are driving the car or working, we listen to podcasts. Two Filipinas decided to help entrepreneurs send their message out to the world through podcasting production and management. Listen to the story of Eloisa Almonicido and Ce Mercado of ValuePod Productions in this two-part episode. Your trustworthy podcast partner: https://valuepodmarketing.com/

Observations and lessons on Facebook Ads during the holidays - straight to your listening mode now. Pin To Top will have a series of Facebook Advertising episodes for entrepreneurs and experts. Stay tuned to this podcast.

Kicking off 2021 with a business lesson that I learned from the Netflix series, https://www.netflix.com/ph/title/80025678 (The Crown.)

As Pin To Top closes 2020 with a full year of weekly episodes, I think it’s best to have a review of what Facebook did - whether good or bad - for 2020. Would the good things be enough for Santa to give them a gift? We’ll find out. References: https://blog.hootsuite.com/facebook-updates-2/#January_2020_Facebook_updates (https://blog.hootsuite.com/facebook-updates-2/#January_2020_Facebook_updates) https://adespresso.com/blog/top-updates-facebook-monthly-need-know-now/ (https://adespresso.com/blog/top-updates-facebook-monthly-need-know-now/) https://www.facebook.com/business/news/insights/2020-topics-and-trends-report (https://www.facebook.com/business/news/insights/2020-topics-and-trends-report)

Are you already using Facebook ads for your business, or are you planning to advertise through Facebook in the future? Whether your answer is Yes or No, you would need this key tool. It’s called the Facebook Pixels.  Everything you need to know about Facebook Pixels is on this episode. More information about Facebook Pixels are found here: https://blog.hootsuite.com/facebook-pixel/ (https://blog.hootsuite.com/facebook-pixel/) https://www.facebook.com/business/learn/facebook-ads-pixel (https://www.facebook.com/business/learn/facebook-ads-pixel) https://www.facebook.com/business/help/742478679120153?id=1205376682832142 (About Facebook Pixel) https://www.facebook.com/business/help/952192354843755?id=1205376682832142 (Create and Install Facebook Pixel)

Want to have a marvellous Messenger Marketing for your business? This is the episode for you. More information is available here: https://www.facebook.com/business/marketing/messenger (https://www.facebook.com/business/marketing/messenger)

Facebook Group is a great way to create a community for your audience. Are you using the Facebook Group features to your advantage?

Do you love contests? I am sure your audience would love to get a gift from your business or brand. You may have seen contests or promos done via Facebook Page, a third-party contest app, or businesses or brands may tell you to go to download their app to join. You can do all of these, too. Yes, if you have seen or joined a contest on Facebook, you too, can hold a contest or promo for your business. Here's how can you ensure a smooth running of contests or promo on Facebook.

I love learning marketing. So I focused on the marketing lessons that unfolded during the U.S. Elections. Lesson One: Branding. I suggest you listen to https://savagemarketer.com/42-trump-vs-biden-the-tale-of-opposite-political-branding/ (Jeff J Hunter's Savage Marketer Podcast EP42.) Lesson Two: Facebook Ads. You may check https://youtu.be/eihRu8xDtdQ (Noah Kagan's video.) How about you? What marketing lessons have you learned from the US Elections?

If you do not respond to your audience on your Facebook Page, then why even have a Facebook Page in the first place? Let’s talk about how you can improve your Facebook fan engagement.

Direct marketing is not dead, nor is physical mail. Here are lessons from the only mail I got during the 2020 pandemic. https://www.facebook.com/102292231552534/videos/824010481497860/ (This episode first appeared on my Facebook Page. )

Have you ever experienced having an unpublished Facebook Page or restricted Facebook ads account? I experienced it many times. It's like a nightmare that you want to wake up from, but the problem is it's real. Learn how you can take actions to prevent these Facebook horror stories from happening to you. Or if you are experiencing it, discover how you can solve the problem. Your best reference: https://www.facebook.com/policies/ads/ (https://www.facebook.com/policies/ads/)

Trending or Breaking News is shareable news. Trending or breaking news can be helpful in letting your customer stay up-to-date. It allows you to become an authority and at the same time, you can also create conversations. Are you sure you are using them to inform your audience? Learn more how you can leverage trending or breaking news in this episode. --- Send in a voice message: https://anchor.fm/pin-to-top/message

Did you know that you can increase social engagement with your visuals? Tweets with images can give you 3x more engagement.  A LinkedIn post with an image can give you 98% more comments. A Facebook post with an image generates 2x more engagement. Truth be told, images can help you make your customers stop and check your post. In this episode, I discussed the visual ideas that will increase your social media engagement. These visuals ideas came from https://sg.linkedin.com/in/homarcus (Marcus Ho), https://brewinteractive.com/ (Brew Interactive) Managing Director and Pin To Top guest. http://www.socialmediaexaminer.com/visual-ideas-for-social-engagement/ (He shared the visuals ideas in Social Media Examiner.)  --- Send in a voice message: https://anchor.fm/pin-to-top/message

If you are creating content that nobody reads it then there’s no use of writing. But how do you create content? The best way is to figure how a content goes viral. https://jonahberger.com/books/contagious/ (Check out the mentioned book in this episode.) Nominate PIN TO TOP Podcast on the Business Category of IBH Media's Asia Pod Award! Nominations are open until October 20, 2020. https://www.ibhmedia.co/podcastawards (Click here to send in your nomination.) --- Send in a voice message: https://anchor.fm/pin-to-top/message