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To say that Facebook doesn't want you to leave the platform is an understatement. And you can not blame it. Facebook's ecosystem allows you to do almost everything without leaving its family of apps.  According to Stefano Maggi, in https://medium.com/@stefanomaggi/lets-talk-about-facebook-ecosystem-8f1788a756a2 (his Medium article in 2018), "Now, the design of Instagram, WhatsApp, Messenger and Facebook itself encourage more specific types of behavior depending on which one people are using." Let's get to know Facebook's ecosystem and how it can help your business. Nominate PIN TO TOP Podcast on the Business Category of IBH Media's Asia Pod Award! Nominations are open until October 20, 2020. https://www.ibhmedia.co/podcastawards (Click here to send in your nomination.) --- Send in a voice message: https://anchor.fm/pin-to-top/message

In the second part of Pin To Top Podcast’s interview with https://jeffjhunter.com/ (Jeff J Hunter), he shares his thoughts on getting started on becoming a thought leader. We also checked out https://www.tiktok.com/@jeffjhunter/video/6867965720630758662?source=h5_m (his TikTok video that went viral in September 2020) - and how this would affect his business. --- Send in a voice message: https://anchor.fm/pin-to-top/message

https://jeffjhunter.com/ (Jeff J Hunter) is known as the King of Outsourcing, a title that he did expect to have. In this two-part episode, Jeff provides his insights on personal branding and how to do it right at this age. Jeff is a https://savagemarketer.com/ (Savage Marketer) who has numerous guesting on TV, radio, and podcasts (including this show!) so you better take down notes. And did I mention that he currently has 2.5 million https://www.tiktok.com/@jeffjhunter?source=h5_m (TikTok) followers? --- Send in a voice message: https://anchor.fm/pin-to-top/message

We're taking a break from Facebook Marketing strategies and tactics for your business to give way to a list of mentors. Who do you follow for marketing and life lessons? I shared my list in the podcast episode. Share your mentor's list with me! Go to https://anchor.fm/pin-to-top and click "Message". --- Send in a voice message: https://anchor.fm/pin-to-top/message

Are you sure you are using Facebook’s features for your business? If not, this episode is for you. From See Firsts to Legacy Contact, you are going to discover how these Facebook features can help you with your Facebook marketing for your business. --- Send in a voice message: https://anchor.fm/pin-to-top/message

Do you prefer posting your content daily, or would you like to schedule posts in advance? Is there a better way to do the latter? Discover how having a social media calendar can help you plan and strategize your content. You will also learn how to create an effective social media calendar for your business. --- Send in a voice message: https://anchor.fm/pin-to-top/message

Have you heard about an “optimized” Facebook Page? What does it mean? Do you think you know the essentials for a successful Facebook Page for your business? I'll help you break down the essential elements of a Facebook Page so you could optimize them well. --- Send in a voice message: https://anchor.fm/pin-to-top/message

Are your offline and online marketing strategies integrated? Or do they stand alone, or worse, are somehow pitted against each other? Did you know that having an integrated marketing strategy helps you convey your message more effectively through multiple channels? It’s time to talk about Social Media Integration Strategy for your business. --- Send in a voice message: https://anchor.fm/pin-to-top/message

Are you achieving your target goals for your business on Facebook? If your answer is No, let me clarify that it’s not Facebook’s problem. It’s yours. Let’s talk about key performance indicators that you need to be clear about before you start with Facebook marketing. --- Send in a voice message: https://anchor.fm/pin-to-top/message

We’re in a pandemic, but one thing’s for sure: the holidays are coming! Yes, the Bed months are around the corner. If you are in the Philippines, you know that Jose Mari Chan’s song is just waiting to play. Today, more than ever, businesses need efficient strategies to meet people where they are and the ability to measure if these strategies are working. This season, ensure your business is positioned to connect with your customer, wherever they are. Facebook has prepared a fourth-quarter holiday plan for 2020 for you, entrepreneurs and experts. I discussed the important points of the plan for you. What are your marketing plans for the coming holidays? How will you ensure the safety of your employees as you produce and deliver your product? How will you use Facebook to help you with your campaigns? Get the full details on this link: https://www.facebook.com/business/insights/tools/holiday-season (https://www.facebook.com/business/insights/tools/holiday-season) --- Send in a voice message: https://an

In the second Before You Start with Facebook Marketing Series, you will learn about Brand Persona. Here's a hint: Brand Persona is NOT a customer avatar. Discover:  How is Brand Persona used?  Reasons to choose you over your competitor  Elements of a Brand Persona  Creating Your Brand Persona  Why you need to establish your brand persona FIRST before anything else. --- Send in a voice message: https://anchor.fm/pin-to-top/message

I am close to 50 podcast episodes (yay!). So I thought, "Why not share my podcast journey so far?" What I want to tell you in this episode are: 1. Creating this show was never easy; it's not that the heaven's opened and boom, the show is out. 2. Everyone starts small. So is my show. The Story of a Pin was first shared with ValuePod Productions' Podcast Bootcamp 2020 participants. Happy listening! --- Send in a voice message: https://anchor.fm/pin-to-top/message

Before you start anything on Facebook Marketing , you need an audience.  In the first Before You Start with Facebook Marketing Series, you will learn about Customer Avatar. Discover:  What is Customer Avatar? Why is Customer Avatar important? Why use Avatar? Multiple Customer Avatars Ann’s experience in creating a Customer Avatar for a brand How do we create the Customer Avatar? Customer Avatar Template What’s in it for you? --- Send in a voice message: https://anchor.fm/pin-to-top/message

Adidas, Starbucks, Verizon, Pepsi. Big brands mean big advertising budget. But starting last July 1, they could be putting their as budget somewhere else, as long as the name of the platform isn't Facebook. Big companies have started the Facebook ads boycott, a move aimed to make the biggest platform in the world consider their policies against racism and violence. Some experts say this would hurt Facebook's income, while others say otherwise. But what about you? Should you worry about this boycott? References: https://www.cnet.com/news/facebook-ad-boycott-how-big-businesses-hit-pause-on-hate/ (Facebook ad boycott: Why big brands 'hit pause on hate') https://www.nytimes.com/2020/06/30/technology/facebook-advertising-boycott.html (Advertiser Exodus Snowballs as Facebook Struggles to Ease Concerns) --- Send in a voice message: https://anchor.fm/pin-to-top/message

Books! Who loves books? I love books! If you are looking for a list of book recommendations for social media, this episode is for you. I am sharing with you my top ten social media books list. Go and get them on your favorite book store. Let me know which social media book have you read that deserves to be on our social media book list! Check out the recommended social media books here: (not affiliated links) https://www.amazon.com/Contagious-Things-Catch-Jonah-Berger/dp/1451686587 (Contagious by Jonah Berger) https://www.amazon.com/Made-Stick-Ideas-Survive-Others/dp/1400064287 (Made to Stick by Chip and Dan Heath) https://www.amazon.com/Art-Social-Media-Power-Users/dp/1591848075 (The Art of Social Media by Guy Kawasaki and Peg Fitzpatrick) https://www.amazon.com/Crushing-Great-Entrepreneurs-Business-Influence/dp/0062674676 (Crushing It! by Gary Vaynerchuk) https://www.amazon.com/Jab-Right-Hook-Story-Social/dp/006227306X (Jab, Jab, Jab, Right Hook by Gary Vaynerchuk) https://www.amazon.com/Triggers-

“You mentored a lot of Filipino small and medium business owners. What is your observation of their perspective in marketing their business online?” That is one of the questions I asked Mommy N (or https://www.growyourbusinesspinoy.com/ (Myrna Natividad)) on this second part of my interview with her. Why? Because it seems that Filipino small and medium business owners still do not embrace putting their business online. I might have the wrong notions, so I asked the best person. Get Myrna Natividad’s ebook for free. Go to http://bit.ly/pintotop (http://bit.ly/pintotop) now. --- Send in a voice message: https://anchor.fm/pin-to-top/message

In times of crisis like what have now (read: pandemic), I think a business owner listens to a business owner. So I got another guest on my show. This time, it’s Myrna “Mommy Negosyo” Natividad, https://www.growyourbusinesspinoy.com/ (Grow Your Business Pinoy!) author and mentor to small and medium business owners. As a retired businesswoman, she has four decades of business experience under her belt. Her hands-on experience in managing businesses made her a credible mentor to small and medium business owners. Listen to Mommy N’s advice to business owners, especially on how to take care of your biggest business’ asset. Get Myrna Natividad’s ebook for free. Go to http://bit.ly/pintotop (http://bit.ly/pintotop) now. --- Send in a voice message: https://anchor.fm/pin-to-top/message

What does Mark Cuban and John Krasinki have in common? They leverage user-generated content. Find out more in this episode. --- Send in a voice message: https://anchor.fm/pin-to-top/message

I share with you the email that I sent to one of my clients when the client decided to put on hold their social media marketing at the time of the pandemic. How are you marketing your business during these challenging times? References mentioned in this episode are here: https://www.andreavahl.com/facebook-advertising/should-you-run-facebook-ads-during-a-crisis.php? (Andrea Vahl's Should You Run Facebook Ads During a Crisis?) https://www.linkedin.com/feed/update/urn:li:activity:6648648860950425600/? (Bob Ruffolo's Digital Sales and Marketing Approach) --- Send in a voice message: https://anchor.fm/pin-to-top/message

In the second part of the interview, https://perrybelcher.com/ (Perry Belcher) generously shared: Giving premiums during a pandemic? How should virtual professionals market their business? Three surprise questions MUST-LISTENS: When it comes to creating businesses, Perry is almost never his own customer. Should you build a business out of your passion right away? Your biggest advantage when going for a new market or industry --- Send in a voice message: https://anchor.fm/pin-to-top/message