Braze For Impact

Jesse Halpert from our Sales org and Taylor "The Creator" Gibb from Success join me to discuss the recent acquisitions of data visualizations tools Looker (by Google) and Tableau (by Salesforce). How do these products stack up? What does this mean for the martech landscape? Listen in to learn more!       TRANSCRIPT: [0:00:18] PJ: Hello again. Welcome back to Braze for Impact, your MarTech industry discuss digest. And this week I am accompanied by two very special guests returning for her third or fourth I think from our success org, Taylor Gibb, welcome.   [0:00:34] Taylor Gibb: Well thank you so much. Happy to be here. I didn't know if you guys knew its National Eat Your Vegetables Day.   [0:00:40] PJ: Oh really?   [0:00:41] Taylor Gibb: So I just assumed I was going to be talking vegetables. Is that not the case today?   [0:00:46] PJ: I think there's always room to fit vegetables-   [0:00:49] Taylor Gibb: Okay.   [0:00:49] PJ: Into the talk track-   [0:00:50] Taylor Gibb: All right.   [0:00:50] PJ: And I th

Self-proclaimed scooter experts, Cody Thornton (Digital First AE) and Pat Forquer (Enterprise AE), give myself and Spencer Burke (VP of Growth) their views on the proliferation of e-scooters in major cities, the safety risks involved, and the competitive landscape for micro-mobility talent.       TRANSCRIPT: [0:00:18] PJ: Hello again. Welcome back to Braze for Impact, your mar-tech industry discuss digest. I'm thrilled today to have with me Spencer Burke, VP of growth. Spence, how we doing?   [0:00:28] Spencer Burke: Doing Great, thanks PJ.   [0:00:30] PJ: Also, Patrick Forquer from our sales org here in the east. Pat?   [0:00:34] Patrick Forquer: Oh, PJ. Doing excellent. Thanks for having me.   [0:00:37] PJ: And first time ever having a remote guest in from LA from our sales org on the west coast. Cody Thornton. How you doing buddy?   [0:00:45] Cody Thornton: PJ, I'm fantastic. Thanks for having me. Excited for this.   [0:00:50] Spencer Burke: Coast to coast.   [0:00:51] PJ: Coast to coast. It feels good. I

I joined Tanner McGrath, Head of Growth Engineering and Product Analytics at Amplitude, in San Francisco to hear about the circumstances that brought about the need for Amplitude's product. Tanner also shared his personal story of making moves from video game development to Postmates product manager to the tech renaissance man he is today at Amplitude.       TRANSCRIPT: [0:00:17] PJ Bruno: Hello, again. Welcome back to Braze for impact, your Martech industry discussed digest. Thrilled to have with me today for a partner spotlight, Tanner McGrath from Amplitude, their head of growth engineering and product analytics. How's it going, Tanner?   [0:00:31] Tanner McGrath: It's great. Happy to be here.   [0:00:33] PJ Bruno: Yeah man, I'm looking at your Linkedin here, and you're a real Renaissance man. Product Manager, Developer, Data Engineer, Data Scientist, Growth Marketing, UX Designer. I mean, do you have any other hobbies that we need to know about right now upfront?   [0:00:50] Tanner McGrath: Yeah, been luc

Our very own Kevin Wang, VP of Product, sat down with me in our San Francisco office to discuss some of the recent SaaS IPOs (Zoom, Slack, PagerDuty) as well as the latest emerging channels and what the future may hold.       TRANSCRIPT: [0:00:17] PJ Bruno: Hey again. Welcome back to Braze for impact your MarTech Industry Discuss Digest. I have with me a very good friend today. Kevin Wang or Kevin Wang. Both are correct?   [0:00:28] Kevin Wang: Both are correct enough. I like it pronounced right, but I also like it spelled right and so we can go with either.   [0:00:35] PJ Bruno: That's W-A-N-G for all you listening. This is Kevin Wang on Kevin Wang, VP of product at Braze. I'm so glad we finally got to do this man. This has been a long time coming.   [0:00:43] Kevin Wang: I know, I know it. Really excited to be here.   [0:00:45] PJ Bruno: Well, we're kind of coming off MAU. Both of us are a little bit tired, but we needed to get ourselves together for this. The communications episode, some sass IPOs that wen

For International World Cultural Diversity Day, I was joined by many members of our EMEA team to share their experiences with culture clash. At Braze, we hope that sharing our stories will promote understanding and curiosity of cultures less familiar to us. The team wraps things up with a few tips when traveling through various countries.       TRANSCRIPT: PJ Bruno: My mom told me I was special as a kid and unlike anyone else. And I hope someone told you the same, because you are. Your unique in every way. And yet we're all the same. We're literally made of all the same stuff. But one of the things humans do best is trying to make sense of the world around them by identifying, and labeling, and comparing. And it's a thin line between taking into account someone's background to accommodate for cultural differences and making a sweeping generalization about a person based on their accent or appearance. It can be a polarizing topic to discuss where the world is going and if it's in our best interest collectively

Adam Biehler, VP of Partnerships and BD at mParticle, and Matt McRoberts, SVP of Global Alliances at Braze, join me in San Francisco to discuss the current state of the marketing ecosystem. Matt and Adam provide a brief history on the evolution of data platforms and the shift toward customer-centric strategy.       TRANSCRIPT: [0:00:18] PJ Bruno: Hello again, welcome back to Braze for Impact, your MarTech Industry Discussed Digest. This is PJ Bruno, and I'm also with two titans. Adam Biehler, VP of partnerships and BD at mParticle. Adam, how's it going buddy?   [0:00:32] Adam: Great, how you doing there PJ?   [0:00:34] PJ Bruno: I'm doing real well. And also our very own Matt McRoberts, SVP of global alliances at Braze. Matt, thanks for sitting down with us buddy.   [0:00:41] Matt McRoberts: PJ, always a pleasure.   [0:00:43] PJ Bruno: And now here we are a week out from MAU. How did it go all-in-all Adam, you felt good about it?   [0:00:48] Adam: Yeah, it was definitely a fire conference this week. Not a fir

At MAU 2019 in Las Vegas, we set up our Tell All Zone for members of the martech community to give us their confessions. Hear about the biggest mistakes they've made as well as what they learned along the way. Bill Magnuson (CEO and founder of Braze) and Mike Molinet (COO and founder of Branch) give their insight on the need for mistakes and making them a foundation for growth and agility.       TRANSCRIPT: [0:00:18] PJ Bruno: Hi. Welcome to brace for impact. I'm your host, PJ Bruno. This week we brought our mics out to Las Vegas for MAU 2019 at MGM Grand, and we were able to gather some confessions for this weeks episode, when shift hits the fan. When you're running a marketing campaign, it's like having a global megaphone at your fingertips. The power of hitting launch, and communicating with hundreds of thousands of people at once can't be undervalued. However, that power can also be terrifying. One fall step can have far reaching impact on customer engagement and faith in your brand. But making a mistake

Dan Head (CRO) and Robbie Matthews (Director of Integrations and Onboarding) join me in foggy Londontown to chat about the evolution of marketing, from old world email and DMPs to flexible architecture that is channel agnostic. Learn the nitty gritty of why new school tech is leaving legacy clouds in the dust. Dan also hints at a future of talking toothbrushes and Robbie shares his data dreams.        TRANSCRIPT: [0:00:17] PJ Bruno: Hello again. Welcome back to Braze For Impact, your weekly tech industry discussed digest. This week, we're here in London, in our London office and I'm thrilled to have with me two close friends, Dan Head, Chief Revenue Officer at Braze. Hey Dan.   [0:00:33] Dan Head: Hey PJ. It's good to see you.   [0:00:35] PJ Bruno: And also, Robbie Matthews, Director of Integrations and Onboarding. Robbie, how you doing?   [0:00:40] Robbie Matthews: Good, how are you?   [0:00:41] PJ Bruno: I'm quite well. And I know it's a bit of a canned response, but I got to say, the weather's unbelievable

Longtime buddies Will Crocker (Senior Director of Customer Experience)  and Spencer Burke (VP of Growth) chat the return of Game of Thrones, a ban on the government from creating free tax-preparation software, and a potential ban on crypto mining in China. Also, Prince Harry calls for a ban on Fortnite?!        TRANSCRIPT: [0:00:17] PJ: Hello again. Welcome back to Braze for Impact, your weekly tech industry discuss digest. This is PJ Bruno, and I'm thrilled to have with me two very close buddies. I have Will Crocker, senior director of CX, that's customer experience. Hi, Will.   [0:00:32] Will: Hey, how you doing, PJ?   [0:00:33] PJ: And also, of course, my good friend Spencer Burke, the head of the House Growth. He's here with us today.   [0:00:40] Spencer: Hey, hey, it's good to be back.   [0:00:42] PJ: It is good to be back.   [0:00:43] Will: You guys grew a house?   [0:00:46] PJ: I'm just trying to rewatch more Game of Thrones, and I had that moment where Melisandre's like, "Robert of the House Baratheon

Braze's Director of Data Jesse Tao and Tech Alliances Manager at Looker Erin Franz graciously break down BI tools and the value of data for the rest of us civilians. They walk through the marketization of data and the power of Looker blocks.        TRANSCRIPT: [0:00:17] PJ: Hi there. This is PJ Bruno. Welcome back to Braze For Impact, your weekly tech industry discussed digest. And I'm thrilled today to have two very good friends of mine, Jesse Tao, our director of data, the man about data. What's the title Jesse? It's just data person?   [0:00:33] Jesse: Well my Slack title is just data stuff.   [0:00:35] PJ: Right. So we have Jesse Tao, data stuff-   [0:00:38] Jesse: Official title is, Head of Data Strategy.   [0:00:41] PJ: Head of Data Stuff, Jesse Tao, and also our very good friend joining us from Looker, that's Erin Franz. Hi Erin.   [0:00:48] Erin: Hi.   [0:00:49] PJ: Good to have you here.   [0:00:50] Erin: Yeah, glad to be here.   [0:00:51] PJ: How's the day been so far? You guys have been doing works

Jon Hyman, Braze CTO and Founder, gives his insights on the future of data privacy, the responsibilities of entrepreneurs/lawmakers, and the pressures on tech giants to comply to a new frontier of legislation.       TRANSCRIPT: [0:00:17] PJ Bruno: Hello there. This is PJ Bruno and welcome back to Braze for Impact; Your weekly tech industry discussed digest. Very thrilled to have with us here today, our CTO and founder at Braze, John Hyman. John thanks for being here.   [0:00:31] John Hyman: Thanks for having me on the podcast PJ.   [0:00:33] PJ Bruno: I mean as you it's been a long time coming. We've had to reschedule numerous times.   [0:00:37] John Hyman: It's been challenging, but I've wanted to be here for a while.   [0:00:40] PJ Bruno: I know. Well luckily now it seems like the equipment is working okay. Finally, glad to have you on the mic. For those of you who don't know, John Hyman is our MC extraordinaire so to get him in here, for me, is a big deal. So, John where do we start. Privacy. Privacy is in

Jared Dent, Senior Director of Marketing Strategy and Ops at Turner, sits down with Myles Kleeger, President/CCO at Braze to chat March Madness -- from reminiscing the glory days to top picks for the tourney! Many brands use the vehicle of this tournament to bolster engagement with customers. Jared also gave us insight into Turner's marketing strategy in the new world: a multi-screen, streaming, Teamcast NCAA experience.       TRANSCRIPT: [0:00:17] PJ Bruno: Hello there again this is PJ Bruno, welcome back to Braze for Impact, your weekly tech industry discussed digest. I am thrilled to have with my today two good friends Myles Kleeger, our president and CCO at Braze; and also Jared Dent whose marketing strategy and operations at Turner. Welcome Jared. Welcome Myles. As you know, March madness is upon us. Today kicks off the sweet 16, feeling the jitters a little bit, you see people in the office wearing their shirts; it's all about those bragging rights, right? How we feeling? Anxiety? Joy? Myles, I know you

Product professionals Diana Kim and Sarah Wilson give me the scoop on SXSW 2019. DK sat on a panel with Maria Menounos and the Female Quotient to talk personalization. Sarah saw every female-fronted band she could get her eyeballs on. Listen in to hear about the great food, scooter saturation, and meeting celebrities.        TRANSCRIPT: [0:00:18] PJ Bruno: Hello there again. This is PJ Bruno. Welcome back to Braze for Impact, your weekly tech industry discuss digest, and I'm thrilled to be with two very good friends today. We have Diana Kim; hello, Diana.   [0:00:30] Dianna Kim: Hello.   [0:00:32] PJ Bruno: And also, we have Sara Wilson. Both product girls. DK, a product manager, and Sara, a product designer. Hi, Sara.   [0:00:39] Sara Wilson: Hey!   [0:00:40] PJ Bruno: How you guys doing? So, I have them with me because they're fresh off of South by Southwest. They're here; we missed you guys, first of all.   [0:00:47] Sara Wilson: Aw.   [0:00:47] PJ Bruno: The whole office just felt empty without your energ

Taylor "The Creator" Gibb and Omari Matthew put on their aprons and chef hats to get in the zone for this week's topic: The Future of Food. Listen in on trends around the benefits and downfalls of leveraging a third party delivery service, the laboratory-made IMPOSSIBLE burger, and robocar advertising... that's right.. Robocar!       TRANSCRIPT: [0:00:17] PJ Bruno: Hey again, this is PJ Bruno welcome back to Braze for Impact, your weekly tech industry discuss digest, and I'm so thrilled today to have two very close friends of mine, and that is Taylor Gibb, Taylor the creator, lovely to see you here.   [0:00:33] Taylor Gibb: Thank you so much, gosh I am flattered, and Taylor the creator, in almost rhyme that I never stumbled across before, so super flattered there.   [0:00:41] PJ Bruno: Absolutely, and also to my right, your left, Omari Matthew, wearing this amazing apron today.   [0:00:48] Omari M.: Yo, what's up you all, how you all doing?   [0:00:50] PJ Bruno: Dude you're so fashion forward I don't even kno

Lord of Growth, Spencer Burke, and SaaS Sales Mercenary, Patrick Forquer, talk Slack and Lyft heading for IPO while Gap is splitting into two independent public companies.        TRANSCRIPT: [0:00:18] PJ Bruno: Hello there, welcome back to Braze For Impact, your weekly tech industry discuss digest. I'm PJ Bruno, and joined with me again, the lord of growth, Spencer Burke. How's it going?   [0:00:29] Spencer Burke: Hey, PJ.   [0:00:30] PJ Bruno: And also with me, from the sales org, the man who churns out more hot takes than hot cakes, Patrick Forquer.   [0:00:38] Patrick Forquer: Hey... Great to be with you Peter.   [0:00:40] PJ Bruno: It's good to have you guys back. This is a good episode too, we're talking all about IPO's, IPO readiness, who's getting themselves out there now, who plans to do it in the future. And then also, a nice little article about Gap splitting up later. But, before we jump in, level setting. Everyone's good? Patrick, you're feeling nice?   [0:01:00] Patrick Forquer: I'm just looking

Email Product Manager Gurbir Singh and the Deliverability Godfather himself Andrew Barrett sit down to talk ISPs (Internet Service Providers), ESPs (Email Service Providers, and how they factor in to your emails making their way into the inbox.       TRANSCRIPT: [0:00:18] PJ Bruno: Hi there, this is PJ Bruno. Welcome back to Braze for Impact. I'm very, very excited to have with me today, two of my very good friends, special guests. One, Gurbir Singh, who's a product manager here at Braze, and he owns email. Hello, Gurbir.   [0:00:33] Gurbir Singh: Hey, PJ. How's it going?   [0:00:34] PJ Bruno: Pretty good, man. Also with us, Andrew Barrett, our director of email deliverability in the house. How's it going, buddy?   [0:00:41] Andrew Barrett: It's going well. It's going great. I'm so happy to be here in the same room with you guys for a change.   [0:00:45] PJ Bruno: I know. Andrew's usually in D.C. Doing the remote thing, but we see them all the time on Slack, the deliverability dojo. He is the Sensei. He's the

In the wake of Davos 2019, the World Economic Forum, tensions are running high. Large companies are being scrutinized for reaping huge tax breaks while not giving back to the community. CEOs are trying to balance a board's expectation of making fiscally responsible decisions and also maintaining a culture of trust and creativity. Should tech entrepreneurs be tasked with fixing the world? Is it their responsibility?        TRANSCRIPT: [0:00:17] PJ Bruno: What's up guys? Welcome back to Braze for Impact, your weekly tech industry discuss digest. I'm PJ Bruno, and I'm thrilled to have with me today two very close buddies. Across from me is Boris Revechkis, product manager here at Braze, and also I believe descendant of Rasputin? Is that-   [0:00:34] Boris Revechkis: That's accurate, yes. What's up everybody?   [0:00:36] PJ Bruno: Cool. Here he is. And to my right, your left, we have also a good friend of mine, Ryan Doyle, who's recently become an AE here at Braze. He is the legitimate country boy turned bonafide

This week, Taylor Gibb from the customer success team at Braze brought in Senior CSM, Jordan Houghton, to discuss how she met her husband on OKCupid. Match Group finally acquires Hinge, adding to it's caché of dating apps, and don't forget about Bounce (the dating app on which you can do nothing EXCEPT meet for a date that very evening).     TRANSCRIPT: [0:00:02] PJ Bruno: On this Valentine's Day, me and the team would like to say, whether you're swiping for fun or looking for that special one, whether you're cuffing at home, or just love being alone, if you're going to give a gift, make sure it's relevant, personalized, and well timed. That apple of your eye wants nothing that isn't personal, and poorly timed, well, that's a crime. So, this year, kiddies, avoid the mess of a shameful Valentine's tragedy. Keep it personal, and treat your valentine like your customer engagement strategy.   [0:00:36] The Captain: This is the captain. Brace for impact.   [0:00:45] PJ Bruno: Hi again. Welcome back to Braze for Im

PJ Bruno sits down with Enterprise AE Patrick Forquer and VP of Growth Spencer Burke to discuss online grocery shopping, Reddit raising a huge Series D round with a near $3 billion valuation, and Warby Parker's new augmented reality shopping tool.          TRANSCRIPT: [0:00:18] P.J: Hi everyone and welcome to Braze for Impact. Your weekly tech industry discuss digest. So this is a place where we get together each week and just talk about what's happening in tech. This week I'm lucky to have with me my pal Patrick Forquer who is on the sales organization here at Braze. Next week we'll hear from someone from a different department, probably Customer Success, something like that and then the following week maybe someone from product and then so on and so forth. So we can get multiple different angles at what's happening in the tech industry. Like I said today, I'm lucky to have Patrick Forquer and also Spencer Burke. I'll have them introduce themselves.   [0:00:51] Patrick: Hey, I'm Patrick [inaudible]. I'm a st