How To Win Customers And Keep Them For Life: An Action-ready Blueprint For Achieving The Winner's Edge! [abridged]

From Michael LeBoeuf, the bestselling author of Working Smart and the audio programs Working Smarter, Imagineering and The Perfect Business, comes How To Win Customers and Keep Them For Life -- the ultimate guide to building a successful business through customer satisfaction.

The success of any business depends on knowing the answers to these important questions:

• Why do some people buy once...and never return?
• Why do some people become strong, steady customers?
• How do you turn an angry or complaining customer into a happy and satisfied one?
• What are the five best ways to keep customers coming back?

How To Win Customers and Keep Them For Life is a hard-hitting, action-ready rewards-and-incentives program fro creating a winning sales team. Created by one of the nation's foremost business consultants, this practical, no-nonsense guide tells you everything you need to know about successful selling -- and most important of all -- how to win customers for life.