Suncast

Welcome to Episode 98 of SunCast! Today on SunCast, we're going to dig into the topic of Branding, what it is, how to measure it, when and why it's important - and I've invited a guest who is an expert on the topic, Fridrik Larsen. Tune in to learn:  What is Branding?  Why Fridrik got a PhD in Branding a commodity  The 2 key aspects to consider - differentiation and segmentation  How you can incorporate and measure a brand strategy to increase your bottom line  For resources from today's episode and more information on how you can support Suncast, head over to www.mysuncast.com/suncast-episodes to the blog. (the direct URL is ...episodes/096) Join the Tribe? Check out Episode 86, in which I explain how YOU can become an Energy Tribe member and support the growth and stability of SunCast moving forward! www.mysuncast.com/member to join today! If you like what you see and hear, please SHARE it with this pre-filled tweet! Thanks again for setting aside THIS time in your day. Enjoy this episode of SunCast