Suncast

Welcome to Episode 54 of SunCast. Today we go deep with a friend of mine who's seen the ups and downs of this industry. He's been at the top & bottom of the food chain, successes & failures, and lots of lessons learned along the way. Some of you may know Chad Medcroft, as he was one of the key executive team members responsible for growing Zep from a niche California solar racking company to the having the largest market share in the US Residential market (and now beyond after it's acquisition by SolarCity).  We get into many details about that experience, and the PTSD of being acquired by a major industry player!  Tune in today as we discuss: Ways Chad helped reduce the soft costs of solar installation The hurdles to scaling resi & commercial solar companies Benchmarks and resources for installation and engineering best practices What it's like to watch your baby be absorbed into a larger organization And some of Chad's Aha moments and advice for others on a similar path.   Chad cut his teeth i