Amazing Fba

When it comes to running an e-commerce business, increasing the Average Order Value (AOV) is crucial for maximizing revenue and profitability. In this guide, we will explore effective strategies to help you boost your AOV and unlock higher revenue on your DTC (Direct-to-Consumer) site. We will be joined by Eric Melchor, the partnerships lead at Optimonk, an all-in-one Conversion Rate Optimization (CRO) platform for e-commerce brands. [0:00:00] Introduction to the topic of Average Order Value (AOV) [0:02:05] Importance of Increasing AOV for Profitability [0:04:32] Tactics for Increasing AOV, such as Offering Complementary Products [0:08:15] Importance of Product Mix in Increasing AOV [0:09:16] Factors for Conversion Rate Optimization (CRO) [0:09:45] Strategies for Reducing Abandoned Carts [0:10:03] Growing Email Subscriber List as a Profit Driver [0:12:09] Introduction to AI-Based CRO Features [0:14:51] Importance of Clear Pricing Information [0:19:09] Overview of A/B Testing and Statistical Significance [0:2