Weekly Bs: Relationship-centered Chiropractic Marketing

I was in an online chiropractic group the other day and someone referred to Google adwords as “essential”. It only took a matter of minutes before people started to disagree and explained what marketing magic works for them. So what really is essential for a chiropractic practice? Do you have to spend money on external marketing? Do you have to have 3-5 staff people and be open 7 days per week? Let’s talk about that.