Amazing Fba

Navigating the legal landscape of selling an Amazon business is essential for e-commerce brand owners looking to scale their brands with minimal capital. Paul Rafelson, an experienced lawyer with a background as in-house counsel at Microsoft, Walmart, and General Electric, has been a key player in the world of exits and mergers and acquisitions (M&A) throughout his career. With insights gained from his six years of running an e-commerce law practice, he offers invaluable advice on avoiding legal pitfalls and maximizing the success of your Amazon business sale. Time Stamp [00:00:00] - Introduction: Avoiding Legal Deal Killers [00:01:14] - Preparing for Business Exit [00:01:32] - Interview with Paul Raffleson [00:02:45] - Shifting Focus: Legal Due Diligence [00:03:26] - Lack of Due Diligence in Amazon Deals [00:06:03] - Importance of IP Due Diligence [00:08:13] - Changing Market Dynamics for Acquisitions [00:09:47] - Understanding Representations and Warranties [00:10:30] - Risks Involved in Business Deals [00: