Founder's Craft With Mike Gonzalez

Becoming a Trusted Voice: Understanding the SARTO Method Mike explains Trusted Voice Framework's SARTO Method, a five-part method used to become a trusted voice with your audience by aligning your expertise with your audience's interest. The SARTO acronym stands for Subject, Aspiration, Routine, Threats, and Opinions.  In this episode Mike teaches how to identify the "Subject." to cover within the content you create.