Founder's Craft With Mike Gonzalez

Mike Gonzalez gives an overview of the 'Routines' aspect of the SARTO method within the Trusted Voice Framework. The SARTO method is an acronym for Subject, Aspiration, Routines, Threats and is designed to guide content creators in becoming trusted voices in their niche. This episode emphasizes how understanding and addressing the day-to-day routines of a target audience enables content creators to produce relevant and impactful content. By aligning content with the audience's lifestyle, activities, and challenges, creators can foster trust and become a go-to resource.

Becoming a Trusted Voice: Understanding the SARTO Method: Aspiration Mike Gonzalez continues dissecting the Trusted Voice Framework, focusing on the 'Aspiration' aspect of the SARTO Method. Value alignment paired with your audience's aspiration translates into building trust. Mike illustrates how vauge aspirations can lead to broken trust with your audience. Mike advises how to study customer feedback to understand your audiences' true aspirations and tailor content accordingly. 

Becoming a Trusted Voice: Understanding the SARTO Method Mike explains Trusted Voice Framework's SARTO Method, a five-part method used to become a trusted voice with your audience by aligning your expertise with your audience's interest. The SARTO acronym stands for Subject, Aspiration, Routine, Threats, and Opinions.  In this episode Mike teaches how to identify the "Subject." to cover within the content you create. 

In this conversation, Mike speaks with Dan Sanchez, a renowned b2b marketing expert specializing in audience building. Dan shares his insights on the growth strategies that have proved successful for him over the years. Dan emphasizes the need for brands to understand their audience and learn from creators. Dan illustrates the difference between traditional marketing roles and audience growth through a creator's perspective, attributing the level of discernment creators possess to resonate with their audience that content marketers often lack.   This discussion is full of insights. Subscribe, Listen and share with someone who needs to hear this.  Follow Dan Sanchez at https://danchez.com Learn more about Trusted Voice at https://trustedvoiceframework.com    

Mike Gonzalez unpacks the changes he's observed in Marketing and the strategies he's using to win business in today's economy. 

Your customers want the brands they love to understand what they want, what they’re interested in, and what they believe (both about themselves and the world). In this episode, I talk about the 4 things every brand needs to create a personalization strategy.    "Brand strategy is what you are about, a marketing strategy is what you do to acquire and attract, but a personalization strategy is what you do to keep customers for life."

Have an app idea? Ever dreamed of making a successful app? In this episode, we hear first-hand from Bobby Gruenewald, Pastor of Innovation at Life.Church and the founder of YouVersion. Learn how he navigated these questions in the early days of launching the bible on the Apple App Store. Today, with over 400 million + downloads, YouVersion is available in 60 languages and is one of the most downloaded apps in the world.

Every business was started by a movement or cause. A movement precedes marketing. What is the movement that drives the messaging of your business? In this episode Mike Kim shares 3 questions that lead to clarity within your marketing.  Mike Kim is a business coach and marketing strategist who specializes in personal branding. He has worked with world-renown speakers, consultants, and authors including John Maxwell, Donald Miller, and Catalyst Leadership. 

What can running almost 20 marathons and 2 Ironman championships teach us about ourselves and leadership? Alex Judd shares some timely insight on some of the personal development and leadership lessons training and participating in almost 20 marathons and 2 Ironmans have taught him.  Alex is the host of the Entreleadership podcast and is also a business coach for Entreleadership All Access. 

In this episode of The Founders Craft I talk with Lauren Shippy, Founder of Storywork Consulting all about how to use Strategy to deliver moments of delight to customers. With good user experience comes overwhelming ROI for your business. We talk about why you should use customer journeys in your business strategy to create the ultimate user experience, so you and your customers both win! By using identity based strategy you will not only create experiences that will wow your customers, but also create raving fans that want to tell their friends about your business. Every business should hear this.

Ever struggle to keep up with all of the emails that come into your inbox? In this episode, I sit down with digital organizing expert, Shawn Lemon, to discuss ways you can achieve the inbox zero system through delegation. To find out more about Shawn visit: http://thedigitalorganizer.com  

How to choose the right technology for your business. Shawn Lemon, CEO of The Digital Organizer (http://thedigitalorganizer.com) shares practical tips on how to decide what apps are right for your business.

Do you feel like your phone has become a distraction? No need to feel ashamed, it happens to all of us. In this episode, I share 5 steps to digitally declutter your phone. Download the free step-by-step guide here: http://askmikegonzalez.com/digitaldeclutter/

As any business owner would assume, providing more services is a good thing right? Not as much as you would think…

Mike Gonzalez talks about Artificial Intelligence (AI), Innovation and its connection to our ideologies.

Why is it so hard for me to write an article about my experiences, subjects I’m fluent in? Why did it take me 3 and a half years and $20,000 to make a 5-page website that still isn’t live? Why did it take 3 years to analyze, reflect and plan for a new direction in my business?

We all reach a point to where we have to decide to scale or maintain the status quo. For those of you that want to lighten your load from the responsibility of wearing multiple hats, and have more time to do the things you love, keep reading this article.

Mike Gonzalez sits down with Sr. Pastor of Christ Fellowship, Todd Mullins to unpack the steps he took to become a "Visionary Leader". Todd shares actionable steps to craft and cast a big vision for your organization. 

In this episode, Mike Gonzalez sits down with Sr. Pastor Todd Mullins of Christ Fellowship to unpack how his leadership team designed the culture and values of their organization. Music in this episode: - AllttA - Instrumental by AllttA - Cut to Black - Instrumental by Lemaitre

In this episode, Josh Kellam, an expert at dealmaking, unpacks 8 tips to master the art of dealmaking, and how to negotiate a deal where everybody wins. Music in this episode: - AllttA - Instrumental by AllttA - Cut to Black - Instrumental by Lemaitre