Fintech Insider By 11:fs

In today's show, Sam Maule lifts the lid on SMB banking practices in the US, and how they're being chronically underserved. Joined by 11:FS' Jobs to be Done guru Ryan Garner and our panel of guests, they discuss how SMBs could be better served in the future and how products and services should be designed to suit their needs. This week's guests include: Adrian Oropeza, Gen 6 Ventures Laura Cummings, Financial Health Network Jo-Ann Barett, Co-founder and owner Aromas Boutique Bakery Ryan Garner, Principal Customer and Product Lead, 11:FS It’s not new news that SMBs are historically and critically underserved by banks, despite being the biggest employer and the lifeblood of the US’ economy and in fact, most economies. So who are they turning to instead? We get our panel's expert opinions as SMB owners themselves, as well as mostly being in the fintech space. Ryan and his team have also produced some bespoke research specifically examining the needs of US SMBs and what are the jobs to be done by fi