Amazing Fba

E-commerce brand owners, are you tired of pouring money into Amazon PPC ads without seeing the results you desire? If you're looking to scale your brand on a tight budget, then the 80/20 rule is your key to success. In this comprehensive guide, we'll unveil the secrets of Amazon PPC optimization using the Pareto Principle, a powerful strategy that allows you to focus on the 20% of your efforts that generate 80% of your result. [00:00:00] Helping those in need worldwide. [00:01:15] Introducing e-commerce expert Dr. Travis Zigler. [00:03:37] Journey from optometrist to entrepreneur. [00:04:48] Focus on top-performing products. [00:14:47] Sponsored products key for growth. [00:15:07] Sponsored Brand Video boosts brand, costly; Sponsored Products more economical. [00:15:42] Master Sponsored Products for PPC. [00:16:04] Amazon values conversion rate, sales velocity; prioritize high-converting keywords. [00:17:10] Apply 80/20 rule to search terms; emphasize top-performing keywords. [00:18:56] ACoS is a metric; prio