Weekly Bs: Relationship-centered Chiropractic Marketing

In this week’s podcast, the conversation between Jerry and John revolves around the realistic challenges and expectations of being a chiropractor. They discuss the importance of balancing optimism with realism and the need for students to be aware of the struggles they may face in the real world. They also touch on the significance of focusing on the smaller circles of influence, such as family and community, rather than trying to change the world on a grand scale. The conversation emphasizes the complexity and hard work required to succeed in chiropractic practice, debunking the notion that success can be achieved easily. The conversation explores the importance of finding one’s own path in chiropractic practice and not getting caught up in following someone else’s model. It emphasizes the need to prioritize fulfillment over external markers of success and to focus on what truly matters in life. The discussion also touches on the significance of embracing the journey, navigating resistance, and making choice