Founders

What I learned from reading The Father of Spin: Edward L. Bernays and the Birth of Public Relations by Larry Tye.----Get access to the World’s Most Valuable Notebook for Founders at Founders Notes.com----[0:54] The very substance of American thought was mere clay to be molded by the savvy public relations practitioner.[1:48] Bernays saved every scrap of paper he sent out or took in and provided them to be made public after his death.[4:15] The Fish That Ate the Whale: The Life and Times of America's Banana King by Rich Cohen. (Founders #255)[6:43] Thinking unconventionally, operating at the edge, and pushing the boundaries became his trademark over a career that lasted more than 80 years.[10:13] Problems are just opportunities in work clothes.[12:06] Eddie was convinced that understanding the instincts and symbols that motivate an individual could help him shape the behavior of the masses.[12:32] 1. Get hired to promote a product. 2. Attach that product to a cause that gives the consumption of that product a