Founders

What I learned from reading Nuts!: Southwest Airlines' Crazy Recipe for Business and Personal Success---Subscribe to listen to Founders Premium — Subscribers can listen to Ask Me Anything (AMA) episodes and every bonus episode. ---Reality is chaotic; planning is ordered [0:01]Vince Lombardi is the Steve Jobs of coaches [3:48] how Southwest Airlines is different [11:31]the beginning of Southwest [16:00]fighting anticompetitive practice [24:30] finding a new market by doing the opposite of your competition [29:00] missionaries make the best products [31:00]being forced to innovate leads to questioning assumptions which leads to finding new markets [34:00]how Southwest became the largest liquor distributor in Texas [38:00] remember your fundamental reason for being and don't deviate from that [40:45]optimize for profits, not market share [42:30]know what you are competing with - not who [44:15] how having only one type of airplane gives Southwest an advantage [46:30] how keeping it simple saved Southwest $2 mill