Amazing Fba

Why Brand Registry Needs Chinese Trademarks E-commerce brands thrive on Amazon's vast marketplace. But for true growth, brand protection is essential. This is where Amazon Brand Registry excels, offering powerful tools to combat counterfeits. However, these benefits are limited by geographical reach. To unlock Brand Registry's full potential and dominate the Chinese market, registering your trademark in China is crucial. [00:14] - Introduction and overview[00:58] - Conversation with Anita Ma begins[02:01] - Trademarks in different countries[03:17] - Filing trademarks internationally with WIPO[m05:37] - Enforcing trademarks on Amazon[09:55] - Renewing and maintaining trademarks[13:41] - Trademarking in China[19:00] - Importance of trademarking in China[24:25] - Timing of filing in China[26:24] - Filing trademarks in India Territorial Rights: Understanding Trademark Protection Unlike the U.S., China operates on a "first-to-file" system. This means whoever files a trademark first owns the rights, reg