Amazing Fba

Jennifer Sutton, CEO of Bright Marketing, a results-oriented agency for growth-stage companies, knows the challenges e-commerce brands face. With 30 years of experience in agency marketing, creative development, and consumer insights, Jennifer has witnessed the evolution of media consumption – but the core principles of marketing haven't changed. [00:00] - Lack of Thinking in Business[00:50] - Introduction to Jennifer Sutton[01:32] - Jennifer's Background and Bright Marketing[02:21] - What is a Full Service Ad Agency?[03:55] - Lack of Thinking in Marketing[05:17] - The Role of Ad Agencies[06:18] - Smaller Businesses Bringing Marketing In-House[07:56] - No Formula for Media Buying[09:07] - Lack of Data-Driven Decision Making[09:29] - Defining Media Planning and Buying[11:18] - Understanding Media Buckets and Data[12:29] - Summarizing Brand, Marketing, and Media[13:31] - Clients Thinking They Have an Advertising Problem[15:43] - Selling Benefits Over Features"[17:19] - Defining Your Core Message and Value Pr