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65: Logical Steps to Get the Results You Desire with Bob Burg

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Sinopse

You are really in for a treat today! I have the very amazing Bob Burg here with me and I know that many of you have heard of him and will be eager to hear our conversation! In their best-selling business parable The Go-giver, and then in their follow-up, The Go-giver Leader, Bob Burg, and John D. Mann challenge conventional wisdom about success. Now they have come up with a new and equally compelling story about the power of genuine influence in business and beyond. The Go-giver Influencer is quite a novel concept. It's a little story about a most persuasive idea and it tackles the paradox of achieving what you want by focusing on the other person's interests. This is not done in a self-sacrificial way, but rather in a way that benefits both parties greatly and this results in both immediate and long-term success. Listen in now to find out how Bob managed to refine his process of predictably achieving a goal, based on a logical and specific set of how-to principals.   Bob speaks all over the world on topics t