Overnight With Michael Mclaren

Clinton is joined by Barry Urquhart, Managing Director of Marketing Focus, to discuss the shift in Australians’ attitudes toward purchasing home-brand products. Once, supermarket brands like Coles Own Brand, Woolworths Homebrand, and Black & Gold came with a certain stigma.  When they were first introduced, home-brand products were positioned as budget options, often with basic, unattractive packaging, and many shoppers felt a bit embarrassed about putting them in their trolleys.See omnystudio.com/listener for privacy information.