Entrearchitect Podcast With Mark R. Lepage

Naming Your Architecture FirmIn this episode, we delve into the art and strategy of naming your architecture firm with branding expert Emily Hall, President of CVG. With over 20 years of experience in architectural marketing and business development, Emily shares her insights into the thoughtful process behind crafting a name that reflects a firm’s values and drives long-term success.The conversation explores the many facets of naming and rebranding, from understanding the significance of brand equity to navigating the challenges of using founder names. Emily discusses the importance of aligning a firm’s name with its overall brand identity and highlights common pitfalls to avoid in the naming process. She also offers practical advice on brainstorming techniques, the growing role of AI in creativity, and securing the right domain name to ensure a strong digital presence.Drawing on her extensive experience working with architecture firms, Emily shares real-world examples of successful rebranding efforts and em