Entrearchitect Podcast With Mark R. Lepage

Building Brands: How Architecture Firms Can Elevate Their Digital PresenceIn this episode, branding expert and architectural photographer Cheryl McIntosh joins us to explore how architecture firms can create a powerful digital presence. Cheryl’s 20-year journey in marketing and brand-building includes founding an award-winning branding agency and leading architecture firms through transformative rebrands as an in-house marketing director. Now an Account Manager at Third & Arch, Cheryl shares her expertise on the role of strong visual identity, strategic calls to action, and client perception in crafting impactful architecture websites.Listeners will hear Cheryl’s take on avoiding common website pitfalls, using professional photography effectively, and ensuring brand relevancy in a dynamic industry. With her experience on panels like the “Website Hot Seat” and as a judge for the SMPS MCA awards, Cheryl brings a 360-degree perspective on what truly makes a website stand out. From navigating client expectati