Entrearchitect Podcast With Mark R. Lepage
EA581: Kimberley Healy - Crafting Your Unique Brand Voice
- Autor: Vários
- Narrador: Vários
- Editora: Podcast
- Duração: 0:59:16
- Mais informações
Informações:
Sinopse
Crafting Your Unique Brand VoiceIn this episode, we sit down with Kimberley Healy, founder of Brainstorming the Castle, as she shares her journey to becoming a brand voice strategist for architects, interior designers, and brands in the A&D industry. Kim discusses how her entrepreneurial upbringing and diverse career in marketing and copywriting, including roles at F. Schumacher & Co. and the D&D Building, helped her shape a unique approach to brand storytelling.Listeners will gain insight into the importance of crafting a clear, consistent, and character-filled brand voice that resonates with the right audience. Kim provides practical tips on how firms, large and small, can distill their messaging to drive engagement and create a lasting impact. Additionally, she touches on the evolving role of AI in copywriting and offers a word of caution about maintaining the human touch in branding. Whether you're in architecture, design, or a related field, this episode will inspire you to commit to developi