This Is The Author

"The origin of this book came from a speech that I gave a few years ago about the importance of the first 100 days of the customer relationship. At the time, to be frank, I wasn’t sure whether it was a good idea or not. But I was asked to give a speech at an event where there was a contest, and the audience would vote on their favorite speech, and the winner would win a $10,000 prize that was a donation to the charity of their choice. Well, thankfully, the audience voted for my speech. And in that moment, I knew that there might be some legs under this idea." Learn more: http://www.penguinrandomhouseaudio.com/book/561172/never-lose-a-customer-again/