Building A Law Firm

3 Reasons You Won't Advertise Your Law Firm When I started my law firm I was 100% against law firm advertising. I thought it was unnecessary. I thought it was worthless. I thought I would never do it. And then I realized I was an idiot. As more and more time has gone by and I've talked to more and more law firm owners, I've realized most of us have some demons to exorcise when it comes to law firm advertising. The best way to do that is to call out those hidden mental roadblocks holding you back. 1. SCARCITY MINDSET - you'd rather keep a stranglehold on a little money than make a lot (with what seems like risky behavior). Most law firm owners begin their approach to advertising like it is a cost. That would be wrong. Thing about advertising like investing. When you put $100 dollars into the stock market, do you expect to lose it? Of course not. You expect it to give you back $110. Advertising works the same way, only on a much bigger scale. Instead of getting a 10/100 return you can get a 300/100 re