Building A Law Firm

Here are all the new places you need to go... Like the new Facebook page to get access to the daily recordings - https://www.facebook.com/thechristophersmall/ Follow me on instagram to get a live peek into my life PLUS other super fun content (i.e. this is likely the place I'll do my rants...) - https://instagram.com/thechristophersmall The podcast - subscribe and review to be entered to win my top 10 influential books of all time - https://podcasts.apple.com/us/podcast/the-unconventional-attorney/id1465832495 The website! This is where access to the training, contact info, etc. is... https://theunconventionalattorney.com

Got a real treat here for you all today. Steven Perchikov the LinkedIn master comes onto the show to talk about how law firm owners can use LinkedIn to get new clients. And, if you want to go farther, faster, click the link below to check out a cool masterclass he put together: https://buildingalawfirm.com/linkedin Enjoy! -------------------------------------------------- The perfect law firm has four elements: 1. consistent quality leads 2. proven replicable sales process 3. processes and systems 4. owner scarcity or expansion If you can master those four pillars you can start a law firm and build a law firm that will give you EVERYTHING you want in life. These videos will get you there. BUT, if you want more, there is more. THE BACKROOM is for those of you interested in do-it-yourself. You can join for free for 7 days and try it out here: https://buildingalawfirm.com/go THE SYNDICATE is for those of you that want one-on-one help, accountability, and to go FAST. You can apply to be a Syndicate m

Today's episode is a special one because the advice in here is IMMEDIATELY actionable. I know this to be the case because Heather implemented the advice and on the same day saw results! To find out exactly what I'm talking about, listen to the show! The perfect law firm has four elements: 1. consistent quality leads 2. proven replicable sales process 3. processes and systems 4. owner scarcity or expansion If you can master those four pillars you can start a law firm and build a law firm that will give you EVERYTHING you want in life. These videos will get you there. BUT, if you want more, there is more. THE BACKROOM is for those of you interested in do-it-yourself. You can join for free for 7 days and try it out here: https://buildingalawfirm.com/go THE SYNDICATE is for those of you that want one-on-one help, accountability, and to go FAST. You can apply to be a Syndicate member here: https://callwithsmall.com And, if you just want to get this amazing free content, that's okay too. The key to su

I have been doing a bunch of law firm marketing recently in the form of video marketing. I love it for many reasons, one of which is law firm SEO, and another of which is that it just gets us a ton of business. And I see you all out there trying to do the same thing, However, I see a couple of the same mistakes happening over and over and over again, and I wanted to point them out to you today to save you the trouble. First, making your law firm marketing videos on your personal Facebook page. Big no no. Second, making your law firm marketing videos in bulk. What usually happens is they never all get edited and put up. Just do them one at a time, all the way through. The third law firm marketing video strategy mistake I see is getting just a little fancy with what you're doing. Don't make the headlines too weird or interesting - you want the people to know what they are hearing about right off the bat. To get all the insights, listen to the full episode! ---------------------------------------------

Want more after listening to this? Go to http://q2workshop.com for information on joining me LIVE and in person to work through this process. Ever wonder EXACTLY how I use content to get new clients to my law firm? Well, today is your lucky day. I break it all down here. ------------------------------------------------- Building a Law Firm works on three pillars: 1. consistent content 2. paid advertising 3. Mindset If you can master those three pillars you can start a law firm and build a law firm that will give you EVERYTHING you want in life. These videos will get you there. BUT, if you want more, there is more. THE BACKROOM is for those of you interested in do-it-yourself. You can join for free for 7 days and try it out here: https://buildingalawfirm.com/go THE SYNDICATE is for those of you that want one-on-one help, accountability, and to go FAST. You can apply to be a Syndicate member here: https://buildingalawfirm.com/syndicateregistration Last, but not least, I host a LIVE EVENT every qua

You ever experience a slow down with your law firm? I have - many times. And I will again. Here are some of the things I do to keep from going crazy AND break out of those slumps as fast as possible... -------------------------------------------- Building a Law Firm works on three pillars: 1. consistent content 2. paid advertising 3. Mindset If you can master those three pillars you can start a law firm and build a law firm that will give you EVERYTHING you want in life. These videos will get you there. BUT, if you want more, there is more. THE BACKROOM is for those of you interested in do-it-yourself. You can join for free for 7 days and try it out here: https://buildingalawfirm.com/go THE SYNDICATE is for those of you that want one-on-one help, accountability, and to go FAST. You can apply to be a Syndicate member here: https://buildingalawfirm.com/syndicate Last, but not least, I host a LIVE EVENT every quarter (January, April, July, and October) to help you get more clients, build a better f

Common "tomorrow problems" 1. “I need to work on my business and not in my business.” 2. I need to hire an attorney right now when you don’t have consistent revenue or client acquisition systems. 3. I need a new CRM/etc. when I don’t even have clients. Today’s typical problems… 1. I need more potential clients at my door. 2. I need to sign up more of the potential clients that come through my door. 3. I need to be organized enough so that shit doesn’t fall through the cracks. 4. I need to work on recognizing the activities that will move my business forward as opposed to making me feel good… --------------------------------------------------------- Building a Law Firm works on three pillars: 1. consistent content 2. paid advertising 3. Mindset If you can master those three pillars you can start a law firm and build a law firm that will give you EVERYTHING you want in life. These videos will get you there. BUT, if you want more, there is more. THE BACKROOM is for those of you interested in d

I listened to a podcast the other day that talked about the difference between winners and losers, and I decided to come up with my own list... 1. Winners do the thing when they don’t feel like it. Losers do the thing when it conveniences them. 2. Winners play the long game. Losers quit early. 3. Winners embrace failure. Losers run away from it. 4. Winners invest in themselves. Losers go it alone. 5. Winners don’t make excuses. Losers blame everyone and everything else. 6. Winners hang out with winners. Losers hang out with people that confirm their fears and excuses. 7. Winners delay gratification. Losers count their chickens before they are hatched. 8. Winners embrace the process. Losers look for shortcuts. 9. Winners take calculated risks. Losers play it unbelievably safe. 10. Winners get woo woo. Losers think it’s all a joke. 11. Winners take action. Losers plan. If you're a law firm owner or starting a law firm, don't be a loser... ----------------------------------------------------- Build

I went to the dentist today. No cavities, but I learned a little about my business. Here are the 5 law firm owner lessons from my visit to the dentist. Cheers, Christopher Small

Transcript Below... Hey, everybody, and welcome to another episode of the Building a Law Firm Podcast. I'm your host, Christopher Small, and this is the Internet's most passionate show about the business of law firms. What is up everybody? Hopefully, you're having a great day, a great week, a great month, a great year. The year is almost over. And, I've been doing some big things to get ready for next year and I'm going share some of those today. But, before we get to that, I wanted to let you know that this episode of the Building a Law Firm Podcast is brought to you by The Back Room. Now, you are probably wondering what exactly is The Back Room? The Back Room is a place I created for unlimited, uncensored law firm intelligence, a marketing device created by law firm owners for law firm owners. The Back Room is a place where secrets are revealed and successful law firm owners are made. But, it's more than just a group of successful law firm owners. Back Room members also receive access to The Vault,

If you own a law firm and take client meetings of any sort, you know the pain and frustration of actually getting a meeting set up and having it actually happen. There tends to be a lot of back and forth, particularly when someone enters their information on your website on a fillable form. In fact, I'm certain that most of the people that contact you that way you never even hear from again. You reach out to them with the information they provided but all you get in return is crickets. Today I wanted to share with you my strategy for never having to do the back and forth potential client or client dance again. The secret is using technology to eliminate barriers to entry and let people book directly to your calendar. To hear more about it, listen to the show! Acuity Scheduling Link Cheers, Christopher Small If this isn't enough for you, if you want MORE, then come and check out The Backroom, a place I created to divulge what's working for me now (and what isn't), to give you motivation and support, a

When you are starting a law firm there is no more important asset than your law firm website. It creates credibility. It creates trust. It establishes expertise. And, if done right, it can generate a TON of clients. Here are five elements every successful website has. And if your law firm website does not have these things, you are going to lose in the end. 1. Home page/landing page. 2. Blog. 3. Projects. 4. Testimonials. 5. Contact. Cheers. Christopher Small If this isn't enough for you, if you want MORE, then come and check out The Backroom, a place I created to divulge what's working for me now (and what isn't), to give you motivation and support, and to provide you a safe place to talk about your business. Membership is only $27/month (but that price won't last forever) and with that you get access to The Backroom facebook group, The Vault, a content hub where I show you how everything in my firm works, step-by-step, and The Winner's Review, a monthly newsletter I write to break down the

It has been quite some time since I last posted a podcast show here, and I wanted to end the drought and tell you a little bit about what I've been doing. It all boils down to four main things. First, the law firm got REALLY busy. So busy, in fact, that my manpower and systems were being pushed to the limit. So... I had to do change something. Second, I hired a new full time paralegal, expanded the office, and got her up and running. Then, the personal life started kicking in. Third, I had a kid start kindergarten and we tore down our house and started building a new one! (as if starting a law firm and doing all of that wasn't enough) Fourth, and finally, as part of my systems and processes update, I decided to update how I create this content. It's made for some bumps along the way, and slowed down the process while it was being put together. If you want all the details you have to listen to the show! Cheers. Christopher Small If this isn't enough for you, if you want MORE, then come and check out

Don't Let August Slip Through the Cracks August is a month when most people take a vacation. Not much work gets done. It's REAL easy to write August off and tell yourself "in September I'll get back in the game." It's REAL easy to say "my potential clients are taking August off so why even try?" I'm here to tell you that that's fine. Go ahead and do that. But know there are people like me who, although they are taking time off in August, still have their head down and are busting their butt to make things happen. Vacations are great, but if you want to get to where you want to go, you've got to put the work in. Cheers. Christopher Small P.S. - For a limited time you can join me and a ton of other successful law firm owners in The Backroom for a FREE 7 day trial (and it's only $27/month after that) - so... if you've ever wished there was a place where everyone was sharing what was ACTUALLY working for their law firm AND doing it in real time, you need The Backroom - https://buildingalawfirm.com/go.

 Three Law Firm Marketing Video Tips for Even Better Results My two video shows, Estate Planning TV (see it at http://cmslawfirm.com) and WA Probate TV (see it at http://pain-free-probate.com) account for a tremendous amount of my business. There are brand building advantages. There are law firm SEO advantages. There are no like trust advantages. And I'm always trying to get law firm owners to create a show for their law firm so they can get new clients on the regular. Most of the time I tell people "just turn the camera on and get started." And that advice works, for the most part. Once you get over the fear of talking to the camera (which is who that initial advice is geared toward) there are some things you can do to make your videos that much more persuasive and impactful. Today we're going to talk about three law firm marketing video tips. 1. Your Law Firm Marketing Video Background Matters I know, I know, I told you to just turn the camera on and go. But we're better than that now, so it's

 Stop Listening to Law Firm Marketing Advice from Your Mother I was playing golf with a guy last week that was not good. He wasn't terrible, but you could definitely tell he was a beginner. As we made our way around the course one of the other guys that was with us, who was also not a good golfer, started giving him tips for changing his swing around. After a few holes of listening to this I leaned over and said to the guy... "If you actually want to get good go get a lesson from a pro. But whatever you do don't pay any attention to what your fellow weekend duffer tells you about how to fix your swing." At the same time that this was happening (okay, not EXACTLY the same time) I was involved in a coaching call where someone was challenging some proposed strategies because of some feedback they'd received... ...from their mother (or spouse, or whatever blank you want to fill in). What was interesting about these two stories was the ability of people with no expertise and experience in a given area to

3 Reasons You Won't Advertise Your Law Firm When I started my law firm I was 100% against law firm advertising. I thought it was unnecessary. I thought it was worthless. I thought I would never do it. And then I realized I was an idiot. As more and more time has gone by and I've talked to more and more law firm owners, I've realized most of us have some demons to exorcise when it comes to law firm advertising. The best way to do that is to call out those hidden mental roadblocks holding you back. 1. SCARCITY MINDSET - you'd rather keep a stranglehold on a little money than make a lot (with what seems like risky behavior). Most law firm owners begin their approach to advertising like it is a cost. That would be wrong. Thing about advertising like investing. When you put $100 dollars into the stock market, do you expect to lose it? Of course not. You expect it to give you back $110. Advertising works the same way, only on a much bigger scale. Instead of getting a 10/100 return you can get a 300/100 re

It's Not Supposed to Be Easy... Systems and processes are necessary for efficiency, a consistent experience and work product, and effectiveness. But make no mistake about it, you are still going to have to will yourself to success every day. You are still going to have to push yourself to perform. You will never truly be "comfortable." So, when you find yourself struggling through the day, don't be disappointed. Rejoice in the fact that you have the guts to push through. Okay, that's it. Time to get to work. Want an inside look at how I'm building all of these systems and website tools, including step-by-step help? Lifestyle Law Firm Accelerator is here for you, and you can try it out for FREE for one week (and only pay $27/month after that). To check it out click the link - https://buildingalawfirm.com/lifestyle. Cheers. Christopher Small

5 Reasons Your Law Firm Website Sucks I have seen a lot of law firm websites in my day... And most of them suck. I thought I'd run down five reasons your law firm website sucks, and how to fix the problems, so you can get more clients, make more money, and have a better life. Here we go. 1. Your Law Firm Website Is All About You No one cares that you are aggressive or compassionate or dedicated, or that you have an LLM, graduated from Harvard, or are a member of the Rotary. Humans are selfish. People want to know what's in it for them. The sooner you stop talking about yourself and start talking about the transformation people are going to experience after they've hired you the sooner your law firm website will start crushing it for you. 2. You Hired the Wrong People to Build Your Site If you hired some law firm website company to build your site for you because they have "SEO" and any other buzzword you want to throw in there, you're not doing it right. Those companies make all of their sites loo