Bernie Landoz - How We Control A World Of 6b People

An ideal industry is one where a lot of money is being spent, but it’s difficult to measure quality. Environmental technologies were discussed, but additional markets and technologies are reviewed. The key strategy is to focus people on simple perception and decoy or distract them away from the complexity of whether the product or your actions are producing any real value. The futility and foolishness of trying to sell the best products that make sense when everybody else is selling perception is discussed. General principles across several industries are discussed, then specific examples. Security is a particularly good example of an ideal industry because of the amount of money being spent in security and the extreme difficultly of measuring the difference between good and bad security - especially in a public forum. We previously review biometrics which is an example of a great money maker. The example of electronic voting machines is reviewed here, and is an example of a business that didn't go as well.