Bernie Landoz - How We Control A World Of 6b People

The Marketing principles of selling perception and creating a crisis apply to ALL markets, regardless of how critical or complex (e.g. lipstick vs. environmental technologies). The complexities of understanding where energy comes from, the total cost / carbon footprint is discussed, and our need as investors and orchestrators to understand what is real and what is not, despite the ignorance of the market, in order for us to manage risk to our portfolios. Several technologies are reviewed, some good for the environment, some bad, but all money makers. For more detailed information see my Blog Entry. This is a very long blog entry; it is also available as a short Kindle book; search for "Bernie Landoz - Going Green with Electric Cars: Energy Policy or Just Sexy?"