Bernie Landoz - How We Control A World Of 6b People

The evolution of the consumer culture is reviewed as it’s the backbone of the stability of the Fat Dumb and Happy Pyramid. A crisis existed after World War II – the communist threat had to be counteracted with another crisis that we created. The primary mechanism of this crisis is using advertising, branding, and entertainment to drive low self esteem into the American consumer to get them to spend money. This ultimately results in a climate where perception rules, regardless of the market. Selling lipstick is essentialy no different from selling high tech environmental technologies.