B2B Word of Mouth Marketing

Having a strategic marketing plan is a long-term play. It requires having a strategy with day-in-day-out execution that you can commit to for at least a year. But how do you put scale behind these efforts? The short answer: you need automation. However, how or what you choose to automate also required strategy; most automated martech tools currently in use by companies focus on social media, but that automation could be put to better use elsewhere.  Links/References mentioned in this episode:  On average 51% of companies are currently using Marketing automation: https://www.emailmonday.com/marketing-automation-statistics-overview/ Nine out of 10 marketers (88 percent) use more than one martech tool on a regular basis: https://www.walkersands.com/press-room/state-of-martech-report-most-companies-cant-keep-up-with-rapid-evolution-of-marketing-technology/ Hootsuite: https://hootsuite.com/ Buffer: https://buffer.com/ Have a marketing question you want answered? Email us at podcast@boomtime.com.  Website: www.boom