B2B Word of Mouth Marketing

"The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.“ (The Essential Drucker) - It's never been easier to understand what marketing is, how it works, and how it will help your business. For example, right now it's crystal clear what every one of your customers wants from you - and how your marketing can give them this. Unsure what we mean? Find out in this episode.Have a marketing question you want answered? Email us at podcast@boomtime.com. Website: www.boomtime.comLinkedIn: https://www.linkedin.com/company/boomtimeTwitter: @boomtime_online Connect with Bill: https://www.linkedin.com/in/billbiceConnect with Luc: https://www.linkedin.com/in/lucflynn

Creating content can be very intimidating. But you don't have to create 100% original content for every post. You can Remix old content or curate other content. This makes your content scalable. Listen to our latest episode to learn more. Have a marketing question you want answered? Email us at podcast@boomtime.com. Website: www.boomtime.com LinkedIn: https://www.linkedin.com/company/boomtime Twitter: @boomtime_online Connect with Bill: https://www.linkedin.com/in/billbiceConnect with Luc: https://www.linkedin.com/in/lucflynn

Why is it so hard to get testimonials even when you do a great job for your clients? Testimonials are the key ingredients in any marketing plan. That's why in today's episode we decided to talk about getting testimonials for your business.  Have a marketing question? Email us at podcast@boomtime.com.    Website: www.boomtime.com  LinkedIn: https://www.linkedin.com/company/boomtime  Twitter: @boomtime_online    Connect with Bill: https://www.linkedin.com/in/billbice Connect with Luc: https://www.linkedin.com/in/lucflynn/  

I've said it before, but it bears repeating: your website is the central hub for all of your marketing efforts. A good website is your best salesman, capturing prospects, and selling 24/7. In this episode, Justin Muehlmeyer, attorney at Peacock Law, talks with us about how his firm attracts clients from across the globe through their website. Website: www.boomtime.com  LinkedIn: https://www.linkedin.com/company/boomtime  Twitter: @boomtime_online    Connect with Bill: https://www.linkedin.com/in/billbice  

The world is gripped by uncertainty and the business landscape we all operate in is changing day to day. If you're not evolving along with it, the uncertainty won't end when the crisis does. In this episode, we have a conversation with one of the senior marketing strategists at boomtime about the changes being faced across different markets, and what a business can do to ensure they're not caught standing still when life starts running again. Website: www.boomtime.com  LinkedIn: https://www.linkedin.com/company/boomtime  Twitter: @boomtime_online    Connect with Bill: https://www.linkedin.com/in/billbice Connect with Justin: https://www.linkedin.com/in/justin-e-butler

How can you market in a time of crisis? It’s so important to be empathetic and sympathetic in trying times. It’s also important to keep your business going to support those you’ve pledged to support. A fundamental part of that is marketing, but how do we market effectively while not coming off as tone-deaf or offensive? Join Bill and Meredith as they discuss exactly how to do that in today’s episode of the B2B Word of Mouth Marketing Podcast.   Website: www.boomtime.com  LinkedIn: https://www.linkedin.com/company/boomtime  Twitter: @boomtime_online    Connect with Bill: https://www.linkedin.com/in/billbice Connect with Meredith: https://www.linkedin.com/in/meredithgalemore  

Erin Barrio talks with Bill Bice on his acquisition of a clean room equipment manufacturing company, Reytek, in order to do their marketing. Website: www.boomtime.com  LinkedIn: https://www.linkedin.com/company/boomtime  Twitter: @boomtime_online    Connect with Bill: https://www.linkedin.com/in/billbice Connect with Erin: https://www.linkedin.com/in/erinebarrio

Bill Bice is joined by Geoff Atkinson, Founder and CEO of Huckabuy to discuss how to use SEO to drive actions on your website. Geoff’s experience with SEO grew during his time as Senior Vice President of Marketing and Analytics at Overstock.com, where he deployed tactics like structured data markup to grow the channel from $0 to $300 million in a matter of a few years. Episode links: https://huckabuy.com   Website: www.boomtime.com  LinkedIn: https://www.linkedin.com/company/boomtime Twitter: @boomtime_online    Connect with Bill: https://www.linkedin.com/in/billbice Connect with Geoff: https://www.linkedin.com/in/geoff-atkinson-7311872

In this episode of the B2B Word of Mouth Marketing podcast, Bill Bice sat down with David Shriner-Cahn of Smashing the Plateau podcast to discuss how entrepreneurs can utilize peer forums to be successful in growing their business.  Smashing the Plateau podcast helps guide entrepreneurs to build consistent, stable, recurring revenue. Host David Shriner-Cahn started his business, TEND Strategic Partners, in 2006, following a long career as an employee, and launched Smashing the Plateau to share the stories, experiences, and strategist of entrepreneurs that strive for long-term success. Episode links:  Smashing the Plateau podcast: https://smashingtheplateau.com   Website: www.boomtime.com  LinkedIn: https://www.linkedin.com/company/boomtime  Twitter: @boomtime_online    Connect with Bill: https://www.linkedin.com/in/billbice Connect with David: https://www.linkedin.com/in/davidshrinercahn

In this episode, Bill and Luc discuss the advanced SEO topic of building authority through long-tail keywords. Through Google's BERT update and their EAT philosophy, the way is paved for B2B businesses that actually care about their customers. Listen as we give you great tips on how to grow your word of mouth through advanced SEO. Have a marketing question you want answered? Email us at podcast@boomtime.com.    Website: www.boomtime.com  LinkedIn: https://www.linkedin.com/company/boomtime  Twitter: @boomtime_online    Connect with Bill: https://www.linkedin.com/in/billbice Connect with Luc: https://www.linkedin.com/in/lucflynn  

Not using a dedicated landing page for your ad and social traffic is a mistake. Many people think they can drive traffic to the home page and the potential customer will figure out how to sell themself. This is a fallacy. Landing pages can be used to guide the customer journey so each party knows exactly what they’re getting. Join us in this episode as we discuss the best ways to do this. Have a marketing question you want to be answered? Email us at podcast@boomtime.com.  Website: www.boomtime.com LinkedIn: https://www.linkedin.com/company/boomtime Twitter: @boomtime_online  Connect with Bill: https://www.linkedin.com/in/billbice Connect with Luc: https://www.linkedin.com/in/lucflynn    

The Re-Framing article is meant to be the conversation starter for the follow-up portion of a connector campaign. These articles are written to re-frame a problem or solution so that the target audience receiving this article can see that the client both knows what they are talking about as well as gets the reader to think about the problem or solution differently. In some cases, it is effective to do something controversial to the industry or something that asks the target audience a question. Again, the goal is to spark conversation and provide some value to the reader. It is always good to have the article lead back to the website or some sort of capture.  Re-Framing Article Types: A common problem faced - Go into detail about a very common problem prospective customers face. The reader of this article should have moments of, “I see that all the time” throughout the article. Depending on the article it might warrant a short sales pitch or solution for the closing of the article. The Differentiator - If the

Word of mouth marketing still proves itself to be the most effective way to gain new business. Strategies vary for how to achieve great word of mouth but there is an obvious common denominator. That common denominator is conversations among clients about your product, brand or experience. In this episode, we dive into some examples of companies that are excellent at generating word of mouth.  Have a marketing question you want to be answered? Email us at podcast@boomtime.com.    Website: www.boomtime.com  LinkedIn: https://www.linkedin.com/company/boomtime  Twitter: @boomtime_online    Connect with Bill: https://www.linkedin.com/in/billbice Connect with Ethan: https://www.linkedin.com/in/ethantgraham/  

Do you A/B test? Did you know most of the articles about A/B testing are wrong?  boomtime Questions Everything, including our data. Unfortunately, many businesses don't know how to ask the right questions. Because of this, they have an inability to improve performance through A/B testing. In this episode, we go over the best way to use your data to improve your business performance.  Have a marketing question you want to be answered? Email us at podcast@boomtime.com. Website: www.boomtime.com  LinkedIn: https://www.linkedin.com/company/boomtime  Twitter: @boomtime_online    Connect with Bill: https://www.linkedin.com/in/billbice Connect with Luc: https://www.linkedin.com/in/lucflynn

Most businesses do not make a profit on the first sale driven by a paid ad.  This means for SMB’s it can be frustrating and difficult to make paid ads work. There is a lot more to running ads than setting a budget, writing some copy and pressing go. In this episode, we go over what our advertising experts think about before ever launching an ad campaign. This is an advanced topic, and very important for anyone considering spending their first dollar on ads.  Have a marketing question you want to be answered? Email us at podcast@boomtime.com.  Website: www.boomtime.com  LinkedIn: https://www.linkedin.com/company/boomtime  Twitter: @boomtime_online    Connect with Bill: https://www.linkedin.com/in/billbice Connect with Luc: https://www.linkedin.com/in/lucflynn  

As we discussed in the last episode, now is the time for planning and preparation. Detailing your marketing plan for the new year will pay dividends all year. Marketing initiatives take a lot of resources and planning so it is best to have a great idea of what is to come so that you can plan accordingly. Some years it is a heavy investment in branding and media to build a catalogue for years to come. Other years it is just getting back to basics and making sure everything is consistent and fundamentally sound. Have a marketing question you want to be answered? Email us at podcast@boomtime.com.    Website: www.boomtime.com  LinkedIn: https://www.linkedin.com/company/boomtime  Twitter: @boomtime_online    Connect with Erin: https://www.linkedin.com/in/erinebarrio  Connect with Ethan: https://www.linkedin.com/in/ethantgraham/

It is the time of year when we are evaluating the successes and areas for improvement for the year that has passed. With the holidays upon us and the new year on the horizon, it is time to look to 2020 as a year for growth. In this episode we discuss some common topics for strategic planning and our perspective on how marketing should influence your planning for the next year.  Have a marketing question you want to be answered? Email us at podcast@boomtime.com.  Website: www.boomtime.com  LinkedIn: https://www.linkedin.com/company/boomtime  Twitter: @boomtime_online    Connect with Bill: https://www.linkedin.com/in/billbice Connect with Ethan: https://www.linkedin.com/in/ethantgraham/  

Have you ever realized how counter-intuitive marketing can be? We cannot always trust our intuition. In this episode we take a new approach to the podcast, expanding on some common misconceptions about the homepage of your website and the best designs for it.  Have a marketing question you want to be answered? Email us at podcast@boomtime.com.  Website: www.boomtime.com  LinkedIn: https://www.linkedin.com/company/boomtime Twitter: @boomtime_online  Connect with Bill: https://www.linkedin.com/in/billbice Connect with Luc: https://www.linkedin.com/in/lucflnn

Transparency has never been more important than it is now in the age of reviews and reputation management. This is why it is so important to clearly explain what it is you do and be as transparent about the process as possible. This is very important when it comes to client retention and proper understanding of scope and expectations. There is no need to dive into these details on the first impression but it needs to be part of the marketing materials, sales pitch and the onboarding process. Have a marketing question you want to be answered? Email us at podcast@boomtime.com. Website: www.boomtime.com LinkedIn: https://www.linkedin.com/company/boomtime Twitter: @boomtime_online Connect with Bill: https://www.linkedin.com/in/billbiceConnect with Ethan: https://www.linkedin.com/in/ethantgraham/

Sometimes the “why” of what we do is as simple as solving a common problem or because it saves money. In reality, the “why” not only drives your business but also convinces your customers to do business with you. It is important to share the stories of why you do what you do. These stories are the types of content that grab attention and keep interest.  Have a marketing question you want to be answered? Email us at podcast@boomtime.com.  Website: www.boomtime.com  LinkedIn: https://www.linkedin.com/company/boomtime  Twitter: @boomtime_online    Connect with Bill: https://www.linkedin.com/in/billbice Connect with Ethan: https://www.linkedin.com/in/ethantgraham/