B2B Word of Mouth Marketing

Episode 29 - 6 Things to consider before launching a PPC campaign

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Sinopse

Most businesses do not make a profit on the first sale driven by a paid ad.  This means for SMB’s it can be frustrating and difficult to make paid ads work. There is a lot more to running ads than setting a budget, writing some copy and pressing go. In this episode, we go over what our advertising experts think about before ever launching an ad campaign. This is an advanced topic, and very important for anyone considering spending their first dollar on ads.  Have a marketing question you want to be answered? Email us at podcast@boomtime.com.  Website: www.boomtime.com  LinkedIn: https://www.linkedin.com/company/boomtime  Twitter: @boomtime_online    Connect with Bill: https://www.linkedin.com/in/billbice Connect with Luc: https://www.linkedin.com/in/lucflynn