B2B Word of Mouth Marketing

Marketing is about planting seeds through brand awareness, messaging, communication campaigns and the like. Sales is about leveraging marketing tools to build relationships, authority, and trust in order to ultimately close deals. Sometimes the difference can be hard to see and often the line is quite blurred. But with the right kinds of marketing tools, a sales team could be that much more successful. In this episode, we explore the differences and similarities, and why it is important to understand them both. Have a marketing question you want answered? Email us at podcast@boomtime.com. Website: www.boomtime.com LinkedIn: https://www.linkedin.com/company/boomtime Twitter: @boomtime_online Connect with Bill: https://www.linkedin.com/in/billbiceConnect with Justin: https://www.linkedin.com/in/justin-e-butler