Podcast Success Secrets

In this episode, I have on Tim Lyons to talk about how a podcast can help grow  local business and improve sales. Tim shares his insights on how podcasting has helped his businesses and some valuable tips on how best to do it.Content is so important for local businesses to reach their marketplace and explain what they do and what problems they solve. Podcasting is an amazing way that a local business can interact with their potential customers and shine a spotlight on their problems and then show them how to solve them.Tim advises business people that podcasting is the best medium for marketing because you have people's attention for a longer period of time than any other medium. You may not get an instant return on investment, but it's like building an asset where you can then always use to communicate and launch new stuff.For businesses that have a podcast, clients who come in after listening to an episode make great clients because they already have some sort of relationship with you. Even though you don't