Podcast Success Secrets

We  talked about how to create customer journeys structure your leads in a more structured process. We went through some fascinating numbers of how to convert customers as you take them up the value ladder and what this means for your business. Marketing is highly data-driven. Data will determine the tactics that you’ll use to reach your strategy which is to get your leads up the value ladder. We talked about why you have to pay attention to the data and how this will help you make better decisions. Making decisions at the right time is critical while creating customer journeys. You can’t afford to sit on the fence. Successful people and businesses in marketing and customer acquisition journey are those that don’t hesitate to make decisions.Key TakeawaysHow to differentiate leads and conversion rates as you take them up the value ladder (9:41)How speaking to a lead is different from speaking with someone who is already in the funnel (11:31)Creating a tripwire product to guide your leads to higher ticket produ