Podcast Success Secrets
Paid Ads vs. Organic Content
- Autor: Vários
- Narrador: Vários
- Editora: Podcast
- Duração: 0:12:02
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Sinopse
Apple are soon rolling out a new update that will fundamentally change the paid ads landscape. Users will have to explicitly opt-in so that advertisers can track them and serve personalized ads while previously, this setting was on by default.People who depend on paid ads will be heavily affected by this update. Even though ads will still be here, most users will choose not to opt-in for personalized ads making them less effective for businesses.We believe that building your audience, controlling the narrative, and owning your traffic as a business will be the way to go. One of the most effective ways to achieve this is through a podcast