Tacoincidence with Scott Porter

“The more that we’re able to do good and authentically give back, the more people love the brand.”Our take on the tacos at Taqueria 27 (1:20)How growing up internationally influenced Davis’ brand philosophy (8:12)Secret #1: Start with why (12:12)Secret #2: Build purpose into your brand DNA (15:23)Secret #3: Build brand experiences that create brand evangelists (17:00)Secret #4: Do more to lift others (22:30)(27:55)Secret #5: Share stories that connect your brand to people (23:45)Secret #6: Stand out with an authentic mission (23:45)Secret #7: Stay humble and learn from inspiring brands (28:10)Secret #8: Make a human connection with your brand (34:40)What the search for the perfect taco is all about (36:00)Secret #9: There's a beautiful way to do something no one's ever done (41:42)Secret #10: You can change the world in some small way (44:54)Secret #11: Powerful leaders and brands identify their core values (49:00)Secret #12: Make a lasting difference in people's lives (49:40)Links we mention in this episode: