Tacoincidence with Scott Porter

I met up with Johnny Tanner at Don Joaquin's Street Tacos. Together with his wife and seven kids, they are a viral YouTube sensation originally known as the Tannerites. With literally billions of views, they have pivoted their family business focus from ridiculously fun video snapshots into their lives and added the very timely and powerful uplifting message of YAWI — You are worth it. I wanted to learn why he believes in the power of culture, brand experience and human connection, what he does to create it and how it’s helped him thrive. All…over tacos. It really doesn’t get much better than this! Secret #1: Reflect on your "why"Secret #2: Uplift your customers and help them feel heardSecret #3: Help your customers feel uniquely valuedSecret #4: Do things within your business to stay relevant.Secret #5: Speak to the one and show empathySecret #6: Send a consistent message that resonatesSecret #7: Help your team members become the best people they can beSecret #8: Care about your people over quotas or moneySe

I met up with Jeff Kearl on Taco Tuesday at Sancho's Tacos in San Clemente, California. He has reshaped the sock industry by creating Stance, one of the most well known and comfortable sock brands around. As an investor, founder and entrepreneur, Jeff is great at observing market trends and filling them. He has also developed a thriving company culture of excellence and efficiency. I wanted to learn how he was able to create such a thriving company, and what secrets have helped him and his employees thrive.... All…over tacos. It really doesn’t get much better than this! Secret #1: Deconstruct everything in the R&D phaseSecret #2: Ask lots of questions, listen and act on the answersSecret #3: Focus on what you can control and execute flawlesslySecret #4: Build a team that's scrappy, gritty and figures it outSecret #5: Reinforce your company values constantly Secret #6: Operationalize a culture of gratitudeSecret #7: Stand for more than what you sellSecret #8: Surround yourself with those who see your poten

I met up with Cydni Tetro on Taco Tuesday at Rico Cocina in Salt Lake City Utah. She's built her entire career and businesses around creating superhero moments for customers and her team everyday. A former Disney entrepreneur-in-residence, she is also the CEO of Brandless and Founder and President of Women Tech Council where she is impacting generations by empowering young women to pursue careers in business and tech. I wanted to learn more about her journey in understanding customers, insights into how it has helped shape her career, and advice she has to empower individuals and businesses to do the same. All…over tacos. It really doesn’t get much better than this! Secret #1: Take your customers on a journeySecret #2: Help people become part of the stories they loveSecret #3: Put customers in the storyline — it's powerfulSecret #4: Customer experience gives you a competitive edgeSecret #5: Positive personalized experiences create loyal customers for lifeSecret #6: Successful companies are investing in improv

I met up with Clay Olsen on Taco Tuesday at El Mexiquense in Lehi, UT. He is a man on a powerful, and challenging, mission to convince the world that porn kills love and fighting pornography is cool. As the As the CEO of Impact Suite and Founder and CEO of the non-profit organization, Fight the New Drug, he is the fighter in chief on the battle to empower everyone against the dangers and harmful impact of pornography. I wanted to learn why he believes in the power of culture, brand experience, and human connection, what he does to create it, and how it’s helped him thrive. All…over tacos. It really doesn’t get much better than this!Secret #1: Where knowledge lacks, conviction makes upSecret #2: Cause curiosity in what you createSecret #3: Create impact through brand engagementSecret #4: Branding starts with cultureSecret #: Innovation comes from passion, determination & sheer willSecret #5: Create a persona to understand your targetSecret #6: Find existing "electricity," organize it into a brandSecret #7:

I met up with Ravi Patel on Taco Tuesday at Guisados in Burbank, CA. He’s an entrepreneur, investor and co-founder of the granola bar company This Saves Lives. He’s also an award-winning actor who wrote and directed an autobiographical documentary called Meet the Patels. I wanted to learn why he believes in the power of culture and brand experience, what he does to create it and how it’s helped him thrive. All…over tacos. It really doesn’t get much better than this!"These secrets save lives."Secret #1: Focus on what really matters in life and imbue that into your workSecret #2: Be authentic to your purpose and pursue your passionsSecret #3: Obsess over winning. Appreciate failure. Love the grind.Secret #4: Understand what your end users are intoSecret #5: You are only as good as your product in the long termSecret #6: Differentiate your product and brandSecret #7: Raving fans amplify with loud voicesSecret #8: Hire people who genuinely care. Be pickySecret #9: Help people feel the impact of what you doSecret

“The world is bigger than just ourselves.”Secret #1: Build something that focuses on giving back (7:12)Secret #2: Being sustainable does no good if we’re not sustainable ourselves (13:28)Secret #3: Understand the difference between the fear focused, the unfocused and the strategy focused CEO (17:17)Secret #4: It’s ok to be scared, just don’t focus on it (18:41)Secret #5: Verbalize that you’re human (20:13)Secret #6: Growth and opportunity surrounds those that pivot and focus on changing offerings (22:21)Secret #7: it’s critical to be reaching out to your team at this time (26:01)Secret #8: Reach out to others about what their strategy is and collaborate (30:19)Secret #9: Adjusting your product to the crisis can help to grow your company (33:13)Secret #10: As long as people know that you care about them, the original mission stays true (36:14)Secret #11: Create meaningful human connection in times of constraint (39:05)Secret #12: Focusing on community will help you win (44:12)Links we mention in this episode:C

“The more you make business like life, the more successful it is.”Secret #1: Work with a team that is passionate (4:00)Secret #2: Create lasting value with strong emotional connection (9:07)Secret #3: Empower your customers by addressing their insecurities (12:02)Secret #4: Identify the driving insecurity your customers feel (14:00)Secret #5: Focus on people, not products, to build loyalty (16:21)Secret #6: Define and infuse your company values early on (22:26)Secret #7: Your business is your kid — how are you raising your kid? (26:21)Secret #8: Be disciplined to stand for what your brand is becoming (29:25)Secret #9: Ask: What are we trying to make someone feel? (31:30)Secret #10: Differentiate yourself by being sincere (36:21)Secret #11: Be a good friend to your customers on their terms (39:01)Secret #12: Make people feel better is a massive differentiator (56:00)Secret #13: Go listen to your customer (1:00:00)Secret #14: The more you make business like life, the more successful it is (1:06:04)Links we ment

“Your team is your family.”How Insight Himalaya Treks operate and who they serve (4:21)Secret #1: Listen to what your clients want (6:10)How to never come across a difficult client (9:18)Secret #2: Live "Namaste" — Respect others at the same level, if not higher (11:30)Secret #3: The Visitor is God (14:51)Secret #4: Treat your team as family (23:35)Secret #5: Provide an exemplary experience and your clients will follow (25:42)Secret #6: Anticipate your clients' needs (30:35)Secret #7: Design your customer experience from a perspective of empathy (34:31)Secret #8: Build loyalty through attention to detail (38:12)Secret #9: Surprise and delight — even with the basics (39:42)Secret #10: Gain an edge on your competitors by doing something extra (44:48)Links we mention in this episode:Tacos Mi CarameloFollow Binod:Insight Himalaya TreksLinkedInWatch Tacoincidence episode VIDEOSWebsite for Tacoincidence videosInstagramFollow the Search for the Perfect TacoInstagramYouTubeLinkedInWebsiteFollow Scott PorterLinkedInAb

“The Mom Squad is the secret to our success.”When Susan decided she’d do moccasins exclusively (5:14)Secret #1 Keep trying different things until one sticks (7:17)Secret #2 Turn broken systems into a positive inflection point (10:31)Secret #3 Enable your customer to mark meaningful moments (11:41)Secret #4 Alleviate customer burdens (17:45)Secret #5 In order to build a legacy, don't sacrifice the brand (19:08)Secret #6 Give your customers white glove treatment (20:00)Secret #7 Do everything you can to hire for culture fit (21:80)Secret #8 Make everyone feel like a valued customer (23:02)Secret #9 Hire team members who relate to your customers (25:50)How the Mom Squad works (26:00)Secret #10 Be resilient — Don't give up (27:24)Secret #11 Create a memorable 360 degree customer experience (28:30)Secret #12 You can achieve anything (30:00)Secret #13 Listen to your customers & incorporate their feedback (35:00)Links we mention in this episodeBlue PoblanoFollow SusanLinkedIn InstagramFreshly PickedFollow the Se

“The systems are in place to deliver wow.”How the idea came to Josh for Pick Me Up (14:30)Secret #1: Anyone can sell a product, make it an experience (16:41)Secret #2: Create value-added interactions — not transactions (18:06)Secret #3: Hire for character traits that support your mission (18:56)Secret #4: The power of the pause (22:00)Secret #5: Be real and connect personally (27:56)Secret #6: Take responsibility for your mistakes. See things from a customer's perspective. (32:00)Secret #7: Fully integrate the customer and brand experience into every business decision you make (37:46)Secret #8: Every touchpoint adds to the customer experience (49:31)TACOINCIDENCE SECRET: Own your mistakes — wow in the service recoveryKnow your customers' names and what they loveSecret #9: Be creative and end on a high note (50:00)Secret #10: Look inward — your team reflects how you are (55:20)Links mentioned in this episode:Pick Me UpSimon SinekSetting the Table by Danny MeyersMexicali Tacos & Co.Follow Josh:Linked InInst

“The more that we’re able to do good and authentically give back, the more people love the brand.”Our take on the tacos at Taqueria 27 (1:20)How growing up internationally influenced Davis’ brand philosophy (8:12)Secret #1: Start with why (12:12)Secret #2: Build purpose into your brand DNA (15:23)Secret #3: Build brand experiences that create brand evangelists (17:00)Secret #4: Do more to lift others (22:30)(27:55)Secret #5: Share stories that connect your brand to people (23:45)Secret #6: Stand out with an authentic mission (23:45)Secret #7: Stay humble and learn from inspiring brands (28:10)Secret #8: Make a human connection with your brand (34:40)What the search for the perfect taco is all about (36:00)Secret #9: There's a beautiful way to do something no one's ever done (41:42)Secret #10: You can change the world in some small way (44:54)Secret #11: Powerful leaders and brands identify their core values (49:00)Secret #12: Make a lasting difference in people's lives (49:40)Links we mention in this episode:

“In a way, this is a ministry.”How My Intent got started (:30)Secret #1: Take people on a journey (3:21)Why people choose to put intention words instead of their name on a piece of jewelry (13:41)Secret #2: Be a catalyst for personalized inspiration (16:31How Chris decided to make bracelets as a business (20:50)Secret #3: Reserve judgment and ask a lot of questions (23:46)Secret #4: Create lasting memories and memorabilia (25:36)Secret #5: Remove barriers to create a great experience (26:35)Secret #6: Create physical elements that pique curiosity in your mission (27:26)Secret #7: Make personal interaction core to your experience (28:11)Secret #8: Get customers to experience the brand ASAP (28:41)Secret #9: Help your customers make your product theirs (29:00)Secret #10: Create real impact — Don't just sell orders (29:21)How Chris has felt the impact of what he’s doing (35:01)Secret #11: Fill the need customers have for meaningful connection (36:14)Secret #12: Standardize where is doesn't matter. Customize when

“Treat people the way they want to be treated."Why customer experience has resonated with Carine her whole life (2:55)Secret #1: Differentiate with Customer Experience (7:11)Secret #2: Create a Culture of Care (9:24)Secret #3: Be Kind (11:20)Secret #4: Choose Courage Over Comfort (12:34)Secret #5: Embrace Tech to Improve the Experience (14:24)Secret #6: Customers Pay More for Superior Experience (21:41)Secret #7: Invest in Your Employees (24:15)Secret #8: Hire Empathetic Frontline Employees (25:28)Secret #9: Succeed with Diversity and Customer Experience Programs (26:23)Secret #10: Staple Yourself to the Customer's Bill (27:38)What Banyan has taught Carine about customer experience (35:00)Secret #11: Take Off Your Boss Hat. Be a Student of Your Business (47:51)Secret #12: Create an Environment of Abundance (52:50)Secret #13: Leave People Feeling Good (54:20)Links we mention in this episodeBrasas Mexican GrillBanyanFollow Carine:InstagramLinkedInFollow the Search for the Perfect TacoInstagramYouTubeLinkedInWeb

“Nothing great is ever accomplished on your own. There's a team.""Everybody's hard is different.""We didn't have a 100% mindset. We had a 300% mindset.""We will never know the impact that we had because we decided not to quit."What James did after losing his home and all his money (2:35)Secret #1: Do what you say you're going to do (7:50)How to do something that no one believes you can do (8:35)Secret #2: Dream it, work hard, make it happen (11:35)How the law of attraction actually works in real life (11:45)Secret #3: Get out of your own way and "redefine your impossible" (12:10)What happens when you go 100% in on your goal (17:15)Why James keeps doing public speaking even though he doesn't like it (19:35)Secret #4: BE PRESENT. Now is all we really have control over (29:15)Secret #5: Make the choice to show up every single daySecret #6: SOAR: Stress, Optimize, Adapt, and Recover (31:20)What is possible when you combine an incredible vision and an unparalleled work ethic (33:30)Secret #7: Be patient. With a ma

"It's trickle-down happiness."Our take on the tacos at Tacos Tu Madre (2:30)How David designed Aptive differently from all his previous companies (6:22)Secret #1: Create great company culture (6:38)Secret #2: Treat your team really well (9:00)Why attitude and work ethic are more important than work experience when hiring (10:15)Secret #3: Be accountable for customer satisfaction (12:35)Secret #4: Get out and experience your customer's perspective (12:55)Secret #5: Out-WOW the competition (15:49)Why cleanliness in your physical space is so important (16:00)Secret #6: A customer's name is gold (20:32)Secret #7: It's the whole team (24:20)How to find exceptional people to hire (24:55)Secret #8: Increase happiness and develop leaders (29:10)The one thing David recommends leaders do to create successful companies (32:01)Secret #9: Differentiate to produce results (34:10)Secret #10: Customers pay more for increased happiness (35:20)Secret #11: Share your secrets, don't be selfish (39:12)Secret #12: Strive for your

"There's two choices in life: you can remain or you can evolve."The value of learning customer experience from every company you work for (3:50)Secret #1: Be different (5:20)What was different about Dragonfly spin classes from all the others Gayle had taken (5:31)The reward of leaving a stable, unfulfilling job and going for the opportunity you are passionate about (8:08)Secret #2: Pay attention to the details (9:18)Why Dragonfly doesn't feel like it has any competition (9:38)Secret #3: Create real connection (12:35)How Dragonfly inspires customers to be "the best version of you" (12:46)Secret #4: Human centered experience is greater than bells and whistles (18:15)Why creating a welcoming environment for all walks of life makes such a difference (18:24)Secret #5: Empathy leads to loyalty (19:01)Secret #6: Hire selectively (20:30)What Dragonfly looks for in hiring instructors (20:41)Secret #7: Stay true to your core focus (25:05)Why you need to be crystal clear on what your product really is (25:15)How to be a

This is Tacoincidence — where we learn secrets of breakthrough brand experience from the most brilliant leaders while we’re on the search for the perfect taco. I'm your host, Scott Porter, entrepreneur, brand experience strategist and the taco-obsessed founder of Search for the Perfect Taco.In my lifelong search, I’ve learned the taco experience is even more than crazy good tacos — it’s about real human connection. And Tacoincidence is about discovering how visionary leaders build successful organizations with human experience at the core of their brand’s DNA. Whether it’s with granola bars, electric bikes, software or socks. I wanted to learn why these leaders believe in the power of relationship-based brand experience, what they do to create it and how it’s helped them thrive. All…over tacos.Join the journey on our website — you’re not going to want to miss out on our national taco tour we’re planning! Follow us on social media, subscribe to the podcast and YouTube channel, and tune in every Taco Tuesday fo