Tacoincidence with Scott Porter

I met up with Cydni Tetro on Taco Tuesday at Rico Cocina in Salt Lake City Utah. She's built her entire career and businesses around creating superhero moments for customers and her team everyday. A former Disney entrepreneur-in-residence, she is also the CEO of Brandless and Founder and President of Women Tech Council where she is impacting generations by empowering young women to pursue careers in business and tech. I wanted to learn more about her journey in understanding customers, insights into how it has helped shape her career, and advice she has to empower individuals and businesses to do the same. All…over tacos. It really doesn’t get much better than this! Secret #1: Take your customers on a journeySecret #2: Help people become part of the stories they loveSecret #3: Put customers in the storyline — it's powerfulSecret #4: Customer experience gives you a competitive edgeSecret #5: Positive personalized experiences create loyal customers for lifeSecret #6: Successful companies are investing in improv