Weekly Bs: Relationship-centered Chiropractic Marketing

It’s not uncommon for people to find out that someone is a chiropractor and want to ask them a “quick question.” When chiropractors find themselves in that situation, they are often thinking that they are talking to a potential new patient. But often, the conversation ends up being unfruitful. Why? In this episode, I talk about the mistake of going into “doctor mode” outside of your office, and why lengthy conversations with potential patients often end up turning into nothing. Let’s get into it.