Weekly Bs: Relationship-centered Chiropractic Marketing

“People don’t care about chiropractic, but they do seem to care about loud cracks and half-dressed women.” I made that comment after browsing the most popular chiropractors online. Most of them are either selling crack or they are selling sex. In this episode, I ask the question “Does sex sell chiropractic?” I talk about the type of businesses that benefit most from sexualized advertising. I also discuss why “sex sells” applies more to some chiropractors than others.