Weekly Bs: Relationship-centered Chiropractic Marketing

I’ve talked to a lot of chiropractors who pay an outside person or company to manage their social media. Usually, they will pay 50-$100/month for someone to slap their logo on generic images or videos that are regularly posted to the chiropractor’s Facebook and Instagram page. Is that a good chiropractic marketing strategy, or is it just a big waste of money? In this episode, I talk about the main reasons that chiropractors benefit from social media. I also discuss why social media management usually doesn’t help chiropractors, and I give examples of the best type of content for chiropractors to post on social media. Let’s talk about it.