Advertising Specialty Institute

How can you build an authentic online presence and cultivate consistent engagement with your followers? Charity Gibson, national accounts coordinator at supplier Peerless Umbrella, certainly knows! Gibson, who’s also known as “Charity Poppins” for her love the promotional parasol, has mastered the art of social media engagement simply by being authentic, helpful and real. When she’s not hosting a room on the hottest new network Clubhouse or posting inspirational quotes on Instagram, the omnipresent Charity can almost always be found in Facebook groups guiding her peers in the right direction. “We’re all wearing the same jersey, and a rising tide lifts all boats” says Gibson. “You’re representative of my brand as well, so why wouldn’t I want you to shine?” And because of her generous nature and penchant for helping others, Charity has cultivated an enormous following. In this jam-packed and fun-filled episode of the Social Angle, the sanguine sales rep joins Vinnie and Melissa for a discussion you can’t